Aaron Noveshen is a chef, entrepreneur, and innovator reshaping the fast food industry. As the Founder and CEO of Starbird Chicken, Aaron has redefined what modern fast casual can be—centered on quality, operational innovation, and people-first leadership.
Before launching Starbird, Aaron co-founded World Wrapps and Pacific Catch and founded The Culinary Edge, a San Francisco-based food consultancy behind brands like Starbucks, Sweetgreen, and First Watch.
At Starbird, Aaron has pioneered new approaches to recruiting and people development, including transparent pay bands, career progression tracks, and internal ownership opportunities—all built to drive sustainable growth and authentic culture.
His leadership continues to set a new standard for how hospitality brands can invest in their teams while delivering industry-leading results.