“Back to Basics” with Rachael Nemeth

EP4: Scaling Business through Customer Experience, Speed, and Connection

Opus Training Season 1 Episode 4

In this episode, we sit down with Darren Spicer, Co-Founder and CEO of Clutch Coffee Bar, to explore how his brand is revolutionizing the drive-thru coffee experience. With a focus on speed, service, and personal connections, Clutch Coffee has grown to 15 locations across the Carolinas, with plans to double by 2025.

Darren shares his journey from barista to CEO, the operational strategies behind Clutch’s rapid success, and why human interaction is the key to standing out in the competitive coffee space. Tune in to hear how Clutch Coffee is generating $1.1M+ per location annually while keeping customer relationships at the heart of its business.

Timestamps:

00:00 Introduction to Clutch Coffee and Its Mission

01:46 The Importance of Customer Experience in Drive-Through Coffee

07:31 Creating Meaningful Connections in Quick Service

13:07 The Future of Drive-Through Coffee

15:46 Training and Developing a Gen Z Workforce

21:49 Community Engagement and Building Relationships

24:27 Using Opus for efficient and effective training

26:52 Lightning Round: Quick Insights from Darren Spicer

About Us
Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business. 

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