Revenue Architecture Part 1

Episode 42 - Revenue Architecture Part 1

Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.

We’re back from the Christmas break with a brand new content arc, details to follow. Simon and Louis note that this being episode 42, regardless of the topic, they will of course be covering life, the universe, and everything…! In other news, the podcast moves to a bi-weekly (that is, every other week) publishing cadence, so be sure to subscribe in your preferred podcast app to avoid missing an episode.

The new topic arc spanning the next several episodes is going to deep take us on a deep dive into Revenue Architecture. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: Most GTM systems don't fail. They simply never become a functioning system. We're going start unpacking how revenue architecture really addresses creating that functioning system.

Read more on this topic in the corresponding editions (part 1 and part 2) of Louis’ What's Broken in GTM and How to Fix It newsletter.

Other mentions in this episode:

Guy Rubin, MD Insights, Fullcast

Episode 40 with Mark Stouse, CEO at Proof Causal.ai on causal analytics

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