What's Broken in GTM and How to Fix It
Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.
Episodes
55 episodes
Summer Cognoscenti Series - Travis Brown: From Leadership Intent to Organisational Behaviour
Episode 55 - Summer Cognoscenti Series - Travis Brown: From Leadership Intent to Organisational Behaviour Welcome to What’s Broken in GTM and How to Fix It with L...
Summer Cognoscenti Series - David Keene: AI, Trust and GTM Architecture
Episode 54 – Summer Cognoscenti Series - David Keene: AI, Trust and GTM Architecture Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes a...
Summer Cognoscenti Series - Kevin Brown: Governance and Building Operating Discipline
Episode 53 - Kevin Brown - Governance and Building the Operating Discipline Before ScaleWelcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and...
Summer Cognoscenti Series – JD Miller: The New CRO Playbook
Episode 52 – Summer Cognoscenti Series – JD Miller: The New CRO Playbook Welcome to What’s Broken in GTM and How to Fix It with Louis Fernandes and
When an AI-Native SaaS Bet Doesn't Work Out
Episode 51 - When an AI-Native SaaS Bet Doesn't Work OutWelcome to What's Broken in GTM and How to Fix It with
The Story So Far
Episode 50: The Story So FarWelcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Da...
Growth Architecture pt4
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasi...
Growth Architecture pt3
Episode 48 - Growth Architecture pt3Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Si...
Growth Architecture Part 2
Episode 47 - Growth Architecture Part 2 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Growth Architecture Part 1
Episode 46- Growth Architecture Part 1Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and ...
Revenue Architecture Part 4
Episode 45- Revenue Architecture Part 4Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Revenue Architecture Part 3
Episode 44 - Revenue Architecture Part 3Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Revenue Architecture Part 2
Episode 43- Revenue Architecture Part 2Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Revenue Architecture Part 1
Episode 42 - Revenue Architecture Part 1Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Christmas Cognoscenti Interview: Isa Sher
Episode 41 - Christmas Cognoscenti Interview: Isa Sher Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Christmas Cognoscenti Interview: Mark Stouse
Episode 40 - Christmas Cognoscenti Interview with Mark StouseWelcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Christmas Cognoscenti Interview: Mark Sherwood-Edwards
Episode 39- Christmas Cognoscenti Interview: Mark Sherwood-EdwardsWelcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Setting-up for FY26
Episode 38 - Setting-up for FY26Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon ...
Andy Champion & Wayne Starritt
Episode 37- Andy Champion & Wayne StarrittWelcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
ART of Winning Beyond the 5%
Episode 36- ART of Winning Beyond the 5%Welcome to What's Broken in GTM and How to Fix It with Simon Danielsand guest co-host
Closing Out 2025
Episode 35- Closing Out 2025Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Dani...
Sales Methodologies pt7 - Dinner Party Discussion
Episode 34 - Sales Methodologies pt7 - Dinner Party DiscussionWelcome to What's Broken in GTM and How to Fix It with Louis Fernandes and
Sales Methodologies pt6 - SPICED
Episode 33 - Sales Methodologies pt6 (SPICED)Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and