What's Broken in GTM and How to Fix It
Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.
What's Broken in GTM and How to Fix It
Growth Architecture Part 1
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Episode 46- Growth Architecture Part 1
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
Louis explains why, in a change to our scheduled programming, we won’t be covering forcasting after all and instead returning to it at the end of our new topic arc, Growth Architecture, leading on from Revenue Architecture that we've been discussing recently.
Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: Most SaaS companies think growth is a pipeline problem, so when revenue slows, they focus on generating more activity. SaaS growth doesn't behave linearly like that though, it behaves multiplicatively across the entire customer journey. That means if the system is broken, adding more volume just scales that inefficiency. Growth architecture helps solve that problem.
Read more on this topic in the corresponding edition of Louis’ What's Broken in GTM and How to Fix It newsletter.
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