What's Broken in GTM and How to Fix It
Exploring the key go-to-market challenges that SaaS organisations face and how to overcome them to ensure success.
What's Broken in GTM and How to Fix It
Growth Architecture Part 2
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Episode 47 - Growth Architecture Part 2
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
Louis is in the process of reviewing a new book that's out by JD Miller, called the AI Handbook for Sales Professionals. JD is actually, now an operating partner for Rothchild and Co Five Arrows, and he's exited about five different businesses successfully as CRO, which gives him a unique lens to be able to look at how companies really grow revenue and what they need to be doing. Louis will let is know what he thinks about the book after he’s finished reading it!
In this episode we continue our topic arc on growth architecture, turning our attention to revenue systems. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: Most SaaS companies think they have one revenue engine when in reality they have many, and each one behaves differently. If you try to forecast them as one system, you don't get accuracy, you get averages, and average is hide reality.
Read more on this topic in the corresponding edition of Louis’ What's Broken in GTM and How to Fix It newsletter.
Other mentions in this episode:
Ian Truscott’s Hope in a Strategy LinkedIn newsletter article that Louis and Simon mention
BONUS LINK! Simon’s April Fool LinkedIn post!
Follow us, get in touch, share your thoughts on anything discussed, or suggest ideas for what we should cover in future episodes via our LinkedIn page. We also appreciate comments and ratings on your podcast provider.
