Elevate Springfield featuring Bailey Sullivan: Elevating Through the Power of Mind Body Connection, Taking the Leap, and Local Support

Summary

In this episode, Robert is joined by Bailey Sullivan who shares insights from her first year of running a Pilates studio, discussing the challenges and lessons learned in entrepreneurship. She emphasize the importance of community support, the realities of marketing, and the rich history of Pilates.  Bailey also offers personal and professional advice for those looking to elevate their lives and businesses.

Takeaways

• Running a business is a learning experience filled with mistakes.
• Consistent action is key to reaching goals.
• Pilates enhances core strength and overall mobility.
• Leaving your comfort zone fosters personal growth.
• Community support is crucial for local businesses.
• Pilates has a rich history that is often overlooked.
• Form and connection in Pilates lead to better results.
• Creating a welcoming environment enhances the client experience.
• Passion for the business is essential for success.
• Local businesses can offer unique products compared to online shopping.
• Personal growth comes from persevering through challenges.

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Transcript

SPEAKER_01 0:00

Welcome to Elevate Springfield, where we will dive into strategies and stories that help you rise to your full potential. Each episode, we'll talk about how you can take intentional steps to elevate your life and your business while making a meaningful impact on those around you. Along the way, we're gonna bring in the change makers from our community that are already elevating. We'll bring the actionable strategies, you bring the discipline and follow through, and together we can elevate Springfield. Alright, let's go, Springfield. Time to 10X your life, your business, all of it. Time to crush those goals, time to get after it. Let's go. You are listening to the Elevate Springfield Podcast. Robert Farrell here, certified 10x coach, speaker, and mentor, here to bring you actionable strategies. You bring the discipline and follow through. And together, we're gonna Elevate Springfield. We're coming to you again from beautiful downtown Springfield in the Big Dog Construction Studio. Hey, we've got so much going on in Springfield right now. Make sure you are participating. Get out there, network with folks, be a part of the community, support local businesses, support local nonprofits, and let's go, we can all grow together. So, hey, another great episode for you today. We're gonna get right to our guest after the break. Hey, Springfield, when it comes to reliable, high-quality roofing, you don't want to leave things to chance. That's why you should reach out to Acosta Angeli Roofing, your local roofing expert serving Springfield and surrounding communities, from quick dependable repairs to full replacement, from residential to commercial. They are your trusted pros. Call them today at 217-993-2748 or visit their website to book your free quote and inspection. Don't wait. A little leak now could lead to major damage later. Trust the local experts, protect your home, and get peace of mind with Acosta Angeli Roofing. And we are back. Hey, joining me in the studio now, Bailey Sullivan from Pulse Pilates Studio. Bailey, thank you for joining us. How are we doing?

SPEAKER_02 2:22

Thanks for having me. I appreciate it.

SPEAKER_01 2:24

Forward to, well, quite frankly, learning a little bit about Pilates, but also learning about your studio that just opened up, what, like seven months ago? Right. But before we do all that, let's learn a little bit about Bailey. Tell us a little about your background.

SPEAKER_02 2:36

Well, I uh was born in Springfield. I moved to Park City, Utah when I was 12. And so that's where I consider where I grown up mostly because that's where I've lived the longest. Um from there, I lived in Los Angeles, went back to Utah, and then came back to LA and then came to Springfield.

SPEAKER_01 2:55

Okay.

SPEAKER_02 2:55

So what I went to LA for college, I have a background in uh fashion product development. I went to the Fashion Institute of Design and Merchandising in Los Angeles. And I also have a degree in English from a college in Salt Lake City. And then my mom was getting her training through a small studio in Salt Lake, and she was like, Hey, have you ever thought about teaching Pilates? Because I was in the fashion industry and I was looking for something with a little bit more depth. And she was like, I feel like you'd be really great at it. And she was teaching me because she needed teaching hours. And so I was doing it quite a bit. And I was like, Yeah, maybe I'll look into it. And so she ended up leaving the training that she was doing, and she and I went through the balanced body comprehensively trained program together.

SPEAKER_01 3:38

Okay. So you did work in the fashion industry for a year? Yeah.

SPEAKER_02 3:42

But when I graduated, it was during the recession. Right. Um, and so there were no jobs for new graduates. So there were people who had 30 years of experience that were taking entry-level jobs. I worked for a fashion magazine for a very short while selling advertising. Sure. And that was just not my jam. I was like, I want to do something creative. I was an intern for them first and was doing all the photo shoots and runway shows, all this stuff, and loved it. But once I got hired, it was doing something that was not my cup of tea. And so yeah, then I explored other avenues and did buying for a little bit. And then I did visual merchandising for different stores. And then Pilates just kind of fell into my lap. Yeah. But I've been doing Pilates for 20 years, I would say. My mom got me a DVD and I took that to college with me. And so I would make my roommates do it with me. I'm like, all right, guys, let's go do Pilates. And then who knew that this was going to be my career? Right. But yeah, it all obviously worked out the way that it was supposed to.

SPEAKER_01 4:41

So, no thoughts about that in high school that hey, maybe I'm gonna do this as a career.

SPEAKER_02 4:44

No, I always knew I wanted to go into the fashion industry. Um, I was dead set on that. And so I lived that dream and it was awesome. And part of me still sometimes misses just the fun side of the fashion degree. I just was wanting more depth and more meaningful everyday life. I feel like I get to genuinely help people in their everyday lives and help them feel great and make them feel stronger and improve their day-to-day life. And so it's just so rewarding. Not that there's not rewarding aspects to the fashion industry. It's just, I would say, not as rewarding as teaching Pilates.

SPEAKER_01 5:18

So Park City, you big skier?

SPEAKER_02 5:20

Yeah, I ski and I snowboard. Grew up skiing and then I switched to snowboarding. Uh, and then I did that for, I don't know, probably like 10 years. I worked for a skiing only resort. And my bosses, they were like, look, we love you, but you got to give up the snowboarding thing. We're gonna get you a free pair of boots. You're gonna be a skier. And I fought it for as long as I could. And then finally I was like, all right, I'll give it a shot. And now I'm much happier on two sets of boards under my feet than being attached to the one. But I still like snowboarding. I haven't gone in a while, but I don't know. I've been kind of toying with the idea of jumping back over and seeing what it feels like.

SPEAKER_01 5:55

But you do still ski quite a bit then? Yeah.

SPEAKER_02 5:57

So my parents still live out there. They live in here part-time, but they also live in Park City. So I try to go out. I try to ski like three or four times a year. Um, but with since opening the business, I knew going into this year that I was not going to be skiing. So yeah, this is the first winter I have not been in Utah since I was 12.

SPEAKER_01 6:15

Yeah.

SPEAKER_02 6:16

Yeah.

SPEAKER_01 6:16

Well, I bet you Pilates probably helps a lot with the balance and everything.

SPEAKER_02 6:20

Yeah, and just like the core strength and the leg strength and just like your proprioception and just where you are in space, which is also very helpful when you have to be aware of all the people around you calling it vast you. So, or trailing in front of you. So, yeah, it's it's definitely beneficial for skiing, but really for all sports.

SPEAKER_01 6:37

Yeah, I bet. Well, any recommendations for any Springfield folks that are traveling and doing a little vacation out in Park City?

SPEAKER_02 6:44

Any recommendations for as far as like food or where to stay?

SPEAKER_01 6:48

Anywhere, anything since you've been out there so much. Anything you could tell them.

SPEAKER_02 6:53

So you got to hit up High West Distillery.

SPEAKER_01 6:56

Okay.

SPEAKER_02 6:56

They have the best whiskey battered Choshito peppers. It's a whiskey batter with fried and the sauce, the dipping sauce they have is so bomb. No name saloon has a phenomenal burger that's not like touristy, it's a local joint, but uh it's definitely on everyone's tourist list. But they have a great burger, it's just a great bar in general. You gotta hit up Main Street if you're there, doing all the shops and things. Butcher's is great, Boneyard. If you're gonna be up in Deer Valley, Stein Erickson Lodge always has great food. The Goldener Hirsch, there's so many great places. Yeah. That's like what when I go, I'm like, I gotta hit all the spots. Yeah.

SPEAKER_01 7:31

No, I've never actually been to Park City. I've been around, I've been to Salt Lake City, but I've never actually stayed in Park City.

SPEAKER_02 7:36

Park City's awesome, but Salt Lake's great too. It loves I lived in Salt Lake for a handful of years and loved it. I feel like there's so much to do down there, and it definitely has a different kind of a nightlife. I feel like if you are younger and moving out there, I would probably live in Salt Lake just because Park City is a, I mean, Salt Lake's so expensive too, but Park City is outrageously expensive now. But yeah, Salt Lake is a great place to live.

SPEAKER_01 8:02

Yeah. So what drew you to LA? Was it the fashion program at the college or something?

SPEAKER_02 8:07

It was a relationship. Okay, gotcha, gotcha. And we were doing long distance for about on and off for six years. And so it was just like, all right, one of us has to figure this out. So I sold my house, moved out there. I was already teaching at the time. Um, and it had kind of always been my plan to like, okay, I'm gonna get certified, I'll teach a little bit in Utah. And then I was always gonna move to LA. Um, and so I lived there for three and a half years, but I taught in Utah. I taught at the University of Utah and Go Youths, huge youth student football. Yeah. Oh yeah. Um, we don't have a major league football team. And so everyone's diehard youths fan or BYU, which don't get me started on that. But BYU and then definitely know BYU. No blue, it's all red. Um, so that's why I appreciate your red decor. But yeah, so from there, you University of Utah, I taught there, and then I taught at a a golf community at their clubhouse. And then from there moved to LA and taught at a couple different studios in West Hollywood, Hollywood, and then in Brentwood also. Awesome.

SPEAKER_01 9:02

Yeah, very cool places to be around.

SPEAKER_02 9:04

Awesome place. LA's awesome. I gets a bad rap, but it is one of the greatest places to live.

SPEAKER_00 9:08

Yeah.

SPEAKER_02 9:08

Yeah. Just have you have everything at your fingertips and food and shopping, and there's just so much to do. And then just the culture. I remember just daily getting ready, and you can hear people speaking three to four different languages outside of your window. And I think that that's so cool.

SPEAKER_01 9:22

Yeah, absolutely. Like you said, on the news, you might get might get a bad rap, especially for maybe Midwestern folks and things like that.

SPEAKER_02 9:28

But it has to be so cool.

SPEAKER_01 9:30

The culture and the vibe, just everything at your fingertips.

SPEAKER_02 9:33

Well, every big city is going to have its not awesome qualities. And I have not been to LA in a couple of years, but it's gotten rough for, I would say. But uh, if you can just like look past all that, it's really awesome. Like my dad came to visit one time and he was like, What are you doing? And I was like, What do you mean? He was like, This place is a dump. I go, No, this place is awesome. You gotta look past the trash, look past all the dirt and the broken windows in certain places. I was like, What about the dinner last night? Was that not the greatest posse you've ever had in your life? And he's like, Yeah, I'm like, see? So it's worth it.

SPEAKER_01 10:04

Right. Yeah. Awesome. Well, after being at all those different places, you decided to open up your studio right here in Springfield. I know. I did it there, could have done it in Park City, but you did it here.

SPEAKER_02 10:14

It's so awesome. I love it so much. Um, during COVID, I was out in LA and I had flown back a couple, because my parents were here, my sister was here. So I had gone down to my brother's in San Diego a few times and flown back here a few times. And my dad was like, why don't you just come and stay for a month? And I was like, All right. So I was here for four weeks, and there was just something in deep down that was like, you need to move here. And I usually ignore that voice. But I had never lived in Springfield as an adult. I was having so much fun. I know the world was shut down, it was not an okay time. But my sister's a teacher, and during the school year, I don't really get to see her. And when I did not live here, I would come home for like a week during the summer. And so I got that week with her and my nieces and stuff, and it was so fun. But having a month with them and riding bikes, and we had our inflatable pool out on the driveway. And I was like, this is pretty awesome. Right. So I don't know. I was like, I feel like maybe I should move back. And so I told my aunt first. I was like, don't tell anybody because everyone's gonna freak out. But I'm thinking about moving home. And she was like, What? I was like, I know. Even when I say it out loud, I can't believe it. But I went back to LA because work opened back up. So I flew back out and I was so sad to leave. And I think that's when I knew, all right, I think LA's not gonna be LA, the LA that I love for a while. Right. It's gonna take a while for things to open back up and for people to feel safe going outside and everything. And so I was like, I think I'm gonna move back to Springfield. I can't work in LA because Pilates studies were at the bottom of the totem pole. So it was just like, I don't know, I feel like I should just move back here. And so I was like, I'm gonna get a house, I'm gonna flip it, live in it for two years, and then I'm gonna move somewhere. Is it gonna be back to LA? Is it gonna be back to Park City? Is it going to be in my head? I was maybe thinking Nashville, but then I got set up on a blind date and we're married now. Okay. And so obviously I'm staying, but I've been back for it'll be six years in October, right?

SPEAKER_01 12:12

Okay, all right. Well, you you're seven months into the business here. So the the whole startup is is very fresh. Is this the very first full business you've ever done?

SPEAKER_02 12:22

Yes, yeah. So I always I think every Pilates instructor is like, I want to have my own studio one day. Um, and that was always in the back of my brain as far as something that I wanted, whether that was on by myself or if I was going to partner with somebody. But I just got to a point in my life and in my career where I was like, I know that I will regret this if I don't do this. And I was even talking to my dad before I signed the lease. And he was like, Do you really want to do this? And I said, I, if I try this and fail, I will be happy that I tried it. I will regret not giving this a shot, probably for forever. And so I need to just do this. It's gonna be really hard. I'm not gonna be able to ski.

SPEAKER_01 13:02

Right.

SPEAKER_02 13:03

And uh, I'm gonna have to work every single day, all day long, and I'm ready for it. And so he was like, All right, Godspeed. Yeah, exactly. Right. And so I signed my lease, did a full remodel, did a full gut. I got new floors from staff carpet. Kim's staff helped me do so much there. Um, between her and my husband, I don't know if I could have done it without them. Just because Kim was working overtime behind the scenes, and my husband working his full manual labor job all day long was then coming to the studio when he got home and helping me do all the things after hours. Um, it's completely morphed into everything that I could have wanted.

SPEAKER_01 13:42

I love it. Yeah. So walk us through the your thought process on well, picking the location, and then you had you have a blank slate from there. How do I want this to feel? How do I want this to look? Yeah.

SPEAKER_02 13:52

I I mean, there was a couple of different spots that I've been looking at, and they were all gonna be so much work to try to make the best of it and to try to figure out whether it was like a random poll in the middle of the design. The lease was crazy, or just like, I don't know, just walking it, just like never, it just didn't feel right until I went into the space that I'm in right now. And as soon as I walked in, I was like, this is it. It's like when you find the house that you want or the person that you want to date with, you know what I mean? It's like, okay, like this is it. And that's how I felt when I walked into this space. And I just I had a vision for it. Uh I had a Pinterest board that I had been like saving things on for years and years. And so I just circled back to that. I wanted it to be light and airy, but warm and cozy at the same time, which completely contradicts each other. But I feel like I accomplished that. I just wanted a place that was calming for people to look forward to coming to every day. Life is crazy. And so to be able to leave everything at the door and be able to come into a space and just give yourself 50 minutes, or if you're in a 30-minute session, to just solely focus on yourself is just so important. And I just wanted to create a place that people look forward to coming to every day.

SPEAKER_01 15:00

Love it. Well, tell us a little bit about the space. What does it look like? Somebody goes in there.

SPEAKER_02 15:03

So you walk in and it's our entryway lobby area. We have retail, grip socks for sale. Then we have a little sitting area. Um, and then to your right, there's the reformer room, and there are private sessions and group classes in the reformer room. I'm comprehensively certified, which means that I am certified on all the different apparatuses or equipment. And so we have reformers, there's a chair, we have a barrel and a trapeze tower or Cadillac. And then you can enter in the next room behind the reformer room, and that's the mat room. So there's mat group classes back there. And then I have two private rooms in the back from the mat room. One is for private sessions, and then the other room, um, there is a woman named Stacy who rents it out from Revive. So she does like all the IV hydration drips and everything back there. Yeah. Um, so if you're ever in need of anything like that, or she has all the vitamin infusions.

SPEAKER_01 15:56

Um I've been wanting to try some of those. Maybe I'll come out of your place and do that.

SPEAKER_02 16:00

Yeah, she does like NAD and like all the all the stuff all the slubs are doing right now.

SPEAKER_01 16:04

Okay. Yeah. It's awesome. Very cool. Well, let's do a little Pilates 101. Okay. But they it was just a one or two time thing. Bring us back to the basics of Pilates. What is it and what's the intent?

SPEAKER_02 16:19

Well, it's not stretching, which everyone thinks that it is. Everybody thinks stretching. It is, it's a very challenging but very rewarding workout. It strengthens you from the inside out. Like when you go to the gym, like you're thinking biceps, quads, like all of your large outer muscles that you can see pretty instantly once you start working out. Pilates works those muscles, but it also works all of your little stabilizer muscles and the smaller muscles that you need to develop those larger muscles so that you don't get injured. Pilates was started as a form of rehab and exercise. And so it does have so many rehab qualities to it. People get it confused with yoga. It's more of a like, not like I shouldn't say it's more of a workout, but it's just different. We're doing reps and sets of things as opposed to flowing through a movement, which we do sometimes, but or holding a movement, which we also do sometimes. But I would say, like, more so we're gonna do two sets of something and we're gonna do it 10 times or something like that. So it's it's a little different than what everyone I feel like thinks that it is. Even all my friends, even though I've been teaching for it's gonna be 10 years in the fall, they're like, oh, how's yoga going? I'm like, Pilates.

SPEAKER_01 17:25

Not yoga, not yoga.

SPEAKER_02 17:27

It's such a great form of exercise and it's great on its own, but it's also even better when you incorporate it into your already existing workout regimen, whether you're an athlete, you know, it's great for any sport that has any kind of rotation in it or any physical power sports like running and things like that. It's great for that. Lifting, it's a great complement to that as well. And it's great for everyone. My youngest client's 10 and my oldest client's 99 years old. Oh, wow. Yeah. So it's literally for everybody and it makes you feel great. And it's things that you don't realize until you start doing it. And then you're like, oh my gosh, like I'm driving in my car and I'm sitting up taller, or I just turn back to reach back and grab something out of the back seat, and I could rotate more, or I could get in and out of the car more easily, or when you wake up, you're not in pain. It has so many benefits to it outside of the physical, like looking good. Right. Um, there's just so many awesome benefits to it and for everybody.

SPEAKER_01 18:26

And do you use resistance as part of your bodies at all?

SPEAKER_02 18:30

The equipment has springs that are attached to it. And so the different springs are different tensions. So some of them are heavier than others. And depending on what we're doing, we will want to add more spring. And then sometimes we take springs away to make it more challenging. But then sometimes adding more springs on certain moves makes it more challenging. All of the equipment was created to make the mat work more accessible. So you're technically supposed to start on the mat and build a foundation and then graduate to each piece of equipment. Okay. And then go back to the mat because it's you against gravity and you don't have that support from the springs to help you do certain things. With that said, I think there are still some things that are still more challenging to do on the reformer or on the Cadillac, but um than there than it is on the mat. But otherwise, it's it's all hard.

SPEAKER_00 19:15

Right.

SPEAKER_02 19:16

And everyone's like, when does it get easier? And it might feel like you can flow through something easier or you can hold things for longer, but that doesn't make it necessarily easier. You're just getting stronger. And the stronger you get, the deeper your mind-body connection becomes. From there, you can hold that pose for longer, or you can find that breath to help you connect to the core a little bit deeper. And you're just gonna get more out of it. It doesn't necessarily become easier. You're just able to connect to different muscles differently.

SPEAKER_01 19:44

Right. So that mind-body connection, how important is that?

SPEAKER_02 19:48

That's everything. That's the whole kit and cabood of Pilates. Yeah. It's like breath, mind-body connection, concentration, control, balance, all of the things that you need in your everyday life to live your life, you know, being as pain-free as you can, you know, that's also our goal, too, is to help you do all of the things that you're doing in your everyday life and but help you do them better.

SPEAKER_01 20:10

Okay. How do you, as the instructor, facilitate that in a class? How to get them that mind-body connection? How do you help?

SPEAKER_02 20:17

There's a lot of arm movements, there's a lot of emphasis in your words and like if you're squeezing something, or you know, you try to have your words reflect the what they're feeling or what the move is. But, you know, it's, you know, what Pilates is great for the clients because, like I said earlier, you have to leave whatever it is that you have going on during your day or life, you technically really need to leave it at the door because you're not going to get as much out of it if you're thinking about all what you need to get at the grocery store. You have to be in that full mind-body connection to get everything out of it and all of the amazing benefits. But same thing as an instructor, if you are having a bad day, you have to leave that at the door because you have to show up for the one to however many people are in front of you. And so it's as much of a therapy session for an instructor as it is for the client because I just took 50 minutes to focus on you. And I can't think about what happened before I walked in the studio or what I need to do afterwards. I am 100% focused on you. And my mind-body connection to you is the break that I get. And then the mind-body connection to yourself when you're on the reformer. It's a break from your everyday life too. So it's just, it's the best. But that's why I wanted to open up my own business. Cause like I said, I just wanted to help people feel their best and live their life pain-free and feel happy and accomplished about themselves.

SPEAKER_01 21:40

Love it. Now you're talking about the stabilizer muscles. That's no joke there. I've even when I was in phenomenal shape lifting all the time, I tried some Pilates and I really, I really felt that.

SPEAKER_02 21:50

Yeah, it is a humbling form of exercise. It is humbling for the beginner, for the advanced mover, for the athlete. You get people in here. That can deadlift however many pounds or do a leg press. And it's like, and then you have them try to do any kind of core work and they're like, wait a second, I didn't know my muscles could do that. And so, like I said, it's just, it's humbling and then makes you want to keep coming back because you're like, that was really hard, but you feel so awesome and proud of yourself afterwards that you can't wait to come back. So it's the best.

SPEAKER_01 22:22

Love it. How long's a typical session, either group or it depends.

SPEAKER_02 22:25

So I have some clients that do 30 minutes once a week, 30 minutes twice a week. And then a group class is 50 minutes long, though.

SPEAKER_01 22:32

Okay. Do you have certain times throughout the week where it's just standard for groups? Yeah.

SPEAKER_02 22:36

So we have group classes depending on the day, but usually 6 and 7 a.m., 9 a.m. noon, uh 4 30, 5, or 5 30.

SPEAKER_01 22:44

Okay.

SPEAKER_02 22:45

And then Saturdays we have 8, 9, and 10.

SPEAKER_01 22:48

Okay. Do you have any drop-in type stuff if people want to try it out or is it all Yeah?

SPEAKER_02 22:52

So Matt class, uh, Matt or my studio mat class, you can come and go as you please. The reformer, if you have not done reformer before, I do require three private sessions before you get on the reformer, just so you are aware of how it works because it is a moving piece of equipment and there is room for injury. Um, and there's just a lot of different lingo and things that you need to have like a little bit of exposure to before you go into a group class, just so you're not completely lost. Um, it helps you get the most out of your group class and out of your exercise. You don't feel like you just wasted 50 minutes. So that one-on-one attention for those first three sessions is just very beneficial. I have found out. Cause I've taught in studios that don't require it and then do require it. And then some classes have different levels and some don't. But, you know, having someone that's never done Pilates come into a level two, that's not fair to all the other people that have signed up that are actual level twos. And um it helps too for the instructor to get to know the new person before they come in because maybe those three sessions aren't enough and maybe you need to do another five, or maybe you realize, hey, I love this one-on-one attention. I don't really want to go in a group. I want to just want to stay in the private sessions or reformers, great, but I want to actually maybe stick with just Matt. So, you know, it just gives you a little bit of a learning experience as far as what it is that you're wanting and it helps us get to know each other before you're in a room with seven other people. Absolutely. Um, because I have eight reformers, so it's more like a boutique space. Um, that way with the eight reformers, it allows our instructors to actually give you that attention so we can each keep an eye on everybody, make sure everyone's holding the right form. And if there is anyone having an issue, we can kind of get to you quickly and also keep an eye on everybody else too.

SPEAKER_01 24:39

Right. So still shy of a year in business, and this is your first business. What are some lessons you've learned so far along the way?

SPEAKER_02 24:47

The lessons that I've learned. Well, the first thing that's just been probably the most like wow is just the amount of talking that I had to do. Um, when I first started, I was teaching probably 56 hours a week, sometimes more, sometimes a little less, but it was definitely 52 plus hours a week. And it was just so much talking, so much talking. And so in between sessions and classes, I'm still talking to clients, chit-chatting about other stuff. And even when I would get home, I would tell my husband, I'm like, I need 10 to 20 minutes of not talking and hearing myself talk. Like you can maybe talk to me, but um, I just need a little bit of silence right now.

SPEAKER_01 25:24

Cause in a Pilates session, if you've never taken one, you are pretty much talking about the side.

SPEAKER_02 25:28

Yes, I am talking the whole thing. Cause your mind, it's so easy to just stray and like I said, start thinking about what you're doing later or something that happened earlier that week or the day. And so I find that the constant verbiage of things and just reminders of things to think about is important to just keep you into your body. There are little pockets of time where I allow you to feel that. But then, you know, there's just there's just so many things that you need to be thinking about and trying to connect to when you're doing the moves. So I find that it's helpful to just have that reiteration and the reminders throughout the class.

SPEAKER_01 26:06

Yeah, absolutely. I'll throw out a congrats to you. For the 40 under 40.

SPEAKER_02 26:11

Yes. Yeah, just nominated for that.

SPEAKER_01 26:13

That's cool, right?

SPEAKER_02 26:15

Very, very happy, very grateful that I got nominated for that. Yeah, when I moved here, I told my family, I said, I don't know what it's gonna be for, but I want that before I'm 40. Oh, yeah. And I told them, I was like, if I'm 39 and have not been nominated, so one of you guys needs to do it. Nominated. Yeah. Um, and they were like, I don't think that's how it works. But anyway, so I'm glad that it happened. But um called it then, yeah. So I'm so grateful to have been nominated and especially alongside like all the other awesome people. And yeah, it's it's a cool, it's a cool accomplishment.

SPEAKER_00 26:46

Yeah.

SPEAKER_02 26:46

But as far as like light lessons go and things that I've learned, I mean, running a business by yourself is not for the faint heart, especially when it's a full remodel and starting from scratch, there's no one there to hold your hand or really help guide you. I remember I had some questions about something, and so I had to call a number like for through the state of Illinois, and they're like, Oh, we don't know, you're calling the wrong place, like call this number. So then I called that number. And then they're like, No, you gotta call this other office, which is who I just called, who told me to call these people. And they're like, Well, try this. And I'm like, what is going on right now? It was like, there's just no guidebook on it. And so it's really just a learning experience. And I know within this first year, I'm probably gonna make several mistakes. And I probably know that I already have. And I think that's just all part of the learning process. Being a beginner at anything is hard and it's humbling, and it's such a learning experience. And so I think just knowing that I'm gonna make those mistakes and just learn from them and do better next go around is all that I can really ask for. I feel like my clients that come in, they're beginners, they're like, I'm nervous, I've never done this before. I'm not very flexible, I'm not this. It's like, I know that's why you're here. Let me help you become stronger, become more mobile, become more flexible. So it's the same thing about running a business. You might not know how to do things, and there's no true guidebook and lesson plan on how you're supposed to do this. Cause also every state's different too. And so it's just everything has been a learning experience.

SPEAKER_01 28:12

And it'll continue to be that way.

SPEAKER_02 28:13

Yeah, 100%. But I would say, like, if you do not have the hustle and the passion to start your own business, I just would maybe wait because you won't get paid and you everything else comes before you. Right. And so it's a lot of late nights and a lot of early mornings, which I am not a morning person and I teach 6 a.m. classes three days a week.

SPEAKER_01 28:37

So you have to kind of be one. You have to turn yourself into.

SPEAKER_02 28:41

I'm like, all right, everybody, let's go. Like, you know, we're gonna start, you know, it's like grab your weights, grab your ball. We're doing all the things. But had you told me that this would be my life, A, that I would be living in Springfield and owning a business here, and also just having my dream studio, I would be like, you're crazy. So I'm just I'm again like it all circles back just to being so grateful that I've had the opportunities to be able to do this and to have all the people that have helped me along the way to get here. It's just been such a rewarding experience. And I hope that, you know, I'm passing on, you know, joy and happiness to everyone else that comes through the doors and that they feel accomplished and awesome about themselves when they leave. So it's just like my everyday goal.

SPEAKER_01 29:20

Love it. Yeah. Now we talk a lot in the 10x world about most people underestimate the amount of action it takes to reach a goal or to reach a target. And that is very much the case with starting a business. People underestimate the amount of time, effort, and work, and everything that goes into a successful business.

SPEAKER_02 29:37

Right. And it's not even just the stuff that people see either. It's everything that goes on behind. It's like, yeah, it's wild. Yeah. It is wild.

SPEAKER_01 29:44

No doubt about it. What are some ways you've marketed yourself throughout this first year? Getting your name out there for folks.

SPEAKER_02 29:49

Yeah, that's probably the thing that I have not had the time for so far, just because, again, I've been teaching so much and there's only so many hours in the day. But now I just hired my first instructor. So I feel like that's a huge accomplishment because now I am able to do some things during the day, like during normal working business hours and contact people trying to get my name out there. I hope that uh the, you know, the 40 for 40 thing kind of helps. I've already had two people call me, three people to today call me to get set up for private sessions. Oh, nice. They haven't heard it from the 40 for 40, but I just through like word of mouth, fortunately did grow up here. And so I know people, my sister, my family. And so I feel like, you know, there's zero degree of separation in Springfield. And so everyone knows everybody. And so that honestly has been very helpful in this case because I'm teaching people that work with my sister or that grew up with my parents or that I was friends with when I was little. So it's just cool to have that opportunity to teach all of these people. Loved all my clients in Utah and in LA, but you know, they didn't go to grade school with my aunt. And it's just it's fun to, I don't know, have it all just kind of like circle back to that. I don't know. It's and then to be able to develop these relationships with these people just like on my own. Yeah, it's been it's fun.

SPEAKER_01 31:01

Yeah. No, and you're in a great location. As we had mentioned, you're at the in the gables. Yes, gables, yeah. So that's perfect location for pulling that west side right there for you.

SPEAKER_02 31:09

So right next to Wealthy Juice, which I feel like is a great neighbor to have just because they're health conscious and lots of people go next door and get a smoothie before or after class or a little snack. I'm there every day eating and drinking smoothies. There you go. So I know I'm giving them business. Right.

SPEAKER_01 31:24

There might be some collaboration you guys could do there.

SPEAKER_02 31:27

I know. So it's yeah, and they're and they're awesome. So it's a great location. It's there's the studio has so much natural light. It's just such a happy place. I love being there. Even when I was there 56 hours and I hired my instructor Courtney, I was like, I'm gonna be sad not being here all the time just because I love it so much. And during a storm, it's my favorite place to be. And then when it's snowing, it's like a reverse snow globe. It's yeah, I just I love it. And when it's sunny, it's beautiful too.

SPEAKER_01 31:52

No, I bet you do get some good natural light in there because you do have some nice big windows like all around on the side.

SPEAKER_02 31:59

But it's all worth it. It's all for the vibe, right?

SPEAKER_01 32:02

So is that what one of the reasons why you pick that place?

SPEAKER_02 32:05

So it's the energy from the sun is very therapeutic. And when you're on the reformer and you're looking out in an evening class, the sunset out there is just so gorgeous. I have a client who always has to have, she's like, I need this spot so that I can see the sunset during class. Yeah, um, it's such a happy space. I love it. And I hope everyone else loves it too.

SPEAKER_01 32:23

One of these days here, real soon, we're gonna do something. You're gonna show me some of these moves.

SPEAKER_02 32:26

Yes, would love to get you like mic'd up and on the reformer because everyone thinks like, oh, Pilates is for girls, but it was actually started by a man, four men. Yeah. Um, so it was started during the war and world war one, and it was meant to help rehab soldiers and prisoners who were injured. I didn't realize that. So it was started by Joseph Pilates.

SPEAKER_01 32:47

Oh, I was I would have got that right. I was just about to ask you, was it Joseph?

SPEAKER_02 32:51

Pilates. Um, so he was a German boxer and he fled Germany, was living in England, and was captured there as a foreign alien and put into an internment camp. And that's where he developed most of the Pilates regimen, and where I would say the bulk of the moves were developed. And there's a story which it can't be confirmed because the the records from then were not kept well. Sure. But most people agree that it's true. So, you know, don't quote me, but you can quote me. But uh influenza broke out in the camp, and everyone that was doing Pilates did not get sick. Really? And everyone else who was not doing his his daily exercises got influenza. So I think that that's so interesting. Um, and then after he was released from the camp, he went back to Germany and then he was getting recruited by the police force to train the police, and he was like, I don't want anything to do with this. So then he left Germany, came to America, and was in the same building as what is now the New York Ballet Company. And so all the dancers that got injured were sent to him for rehab. And so I think that's where it became this more for like ballet dancers and females, even though he had tons of male clients because they were also dancers, but all they were all sent to be rehabbed. And from there, uh, then they would go back to their dance. Some of them ended up retiring and getting trained by him and then going off and teaching Pilates for themselves. Yeah, it's such a fascinating history.

SPEAKER_01 34:21

That is, yeah. With the influenza not getting that, that's right. Right, I know.

SPEAKER_02 34:25

Yeah, I mean, because like the breath and just like again, what it does to your organs and to your lungs and everything. And like opera singers were big clients of his in the beginning, just because you need that lung capacity. Um, and there he had all different kinds of crazy little breathing tools and stuff that he made. But yeah, he was such like an inventor and funny looking guy. He was like absolutely jacked, yeah, but always wore this like little, these like little, very tiny shorts, very tiny shorts. I don't even know if they would classify as shorts. Right. More speedo-esque. Yes, very much so. Yes. But yeah, he was way ahead of his time. Yeah. Way. But I think now this whole pli's only for girls or the Pilates princess vibe, much at all, it's it is a very controlled exercise, but there's so much power and strength behind it. And there's so many very serious athletes that love Pilates and actors like Sylvester Stallone's a big fan. There's not really too many feminine qualities about that man. So you know what I mean?

SPEAKER_01 35:22

So if Rocky's doing it, right?

SPEAKER_02 35:24

Exactly. Exactly.

SPEAKER_01 35:25

So that's awesome. No, I'm looking forward to it. Well, Bailey, so much great stuff today. I always like to close with these last couple of things. Let's give the audience a piece of advice, one on the personal side, one on the professional side to help them elevate their life or business.

SPEAKER_02 35:38

I just think that not giving up on something just because it's hard or giving up on yourself because you're going through a hard time. I think, you know, my mom got me this plaque that said not to spoil the ending, but everything's gonna be okay. And so I think that just keeping your head down and grinding through whatever it is that you're going through, whether it's that happy time that you're gonna get to enjoy or the hard times, you just gotta keep on powering through the storm and it's all gonna end up being okay.

SPEAKER_01 36:04

Love it. And a piece of professional advice from your first year?

SPEAKER_02 36:07

Man, if you have a gut feeling that you are meant to do something and that you are destined to do something, even though it's terrifying and intimidating, I go for it. Failure is very scary, but regret is even scarier.

SPEAKER_01 36:22

Love that. Yeah. And is there anything we can do community-wide to help all of us here elevate Springfield or the surrounding communities?

SPEAKER_02 36:29

Just continuing supporting local businesses. Um, I'm been such a huge since I moved back here. I'm like, we need to make Springfield great again. There has so much potential. And when I grew up here, there was so much to do and so much going on. And I feel like every time I get on Facebook, you know, on 217, whatever, it's there's another business is closed and whatnot. So I think that I know life is expensive, but instead of, and I am guilty of this, but just because of the easy factor of getting on Amazon and ordering something, like go to local businesses and find a gift from somebody like District 23, Gypsy Soul, Kennedy Sue, Bella Boutique. I mean, there's and uh better with Bubbly. Like there's so many cute spaces and stores that you can shop at that have way better stuff than you're gonna find on Amazon.

SPEAKER_01 37:16

Yeah, absolutely.

SPEAKER_02 37:17

So I think just support local. Um, and now that I'm a local business, I feel that way even more so. I just think it's so important that we continue to do so so that more people then have the courage to open up a local business because they know their community is gonna support them.

SPEAKER_01 37:30

Right. Absolutely. When we all work together, we grow together, absolutely create something great. No doubt about it. And we can all continue to make a conscious effort to support local. I mean, just like these shoes here, these are ASICs. I could have gone online and got them there, but I went down to Springfield Running Center and got them there and still. Nice, very nice. Yes. They're right there. Why not support local when you can?

SPEAKER_02 37:48

Right.

SPEAKER_01 37:49

You know, there might not be everything you buy, you might not be able to get local, but when you can, let's make it local.

SPEAKER_02 37:54

Absolutely. I everyone laughs at me because I'm like one of the five people that still shop at the mall. But even at American Eagle, it's like I know it's not a local store, but there are people there that are local that have jobs. And if I see, like I will check stock and if they have it in store, I will go in and get it. And then I will have them order what I want from the online so that they get the store gets credit for it, so that it's not just like drop shipping from their online store. So even just little things like that, it's probably a lot more work, but um, the mall, don't even get me started on that. It makes me so sad. I'm like, I will be the person that like when they're cutting down like an old redwood tree that changed themselves to it, I will be changing myself to the white oath tree. Because I'm like, you cannot take it. You cannot take it. Right. It has to stay open. So yeah, I mean, do what you can. I know convenience is hard because we all have busy lives and life is expensive now. And so you can always find everything cheaper on Amazon. But also, if you take the time, you might be able to find something a little bit better too in your local community and local stores.

SPEAKER_01 38:53

Absolutely. Yeah, my my older daughter said something very similar when she was on here. She said, Yeah, just make an effort to shop in person at these places instead of instead of always going online for the show. Right.

SPEAKER_02 39:03

And you might come to a shop downtown that you're planning on going to and then see, like, oh, wait, I haven't been in there. Right. And then hop in there and then you find something great. So you never know. Yeah.

SPEAKER_01 39:11

Support local folks. In the meantime, we're gonna go ahead and start getting our what would it be? Ms G A hats or make Springfield Great Again. Yes, yes hats. We'll go ahead and start getting those.

SPEAKER_02 39:20

I was like, Madison Square Garden.

SPEAKER_01 39:22

I was doing it in my head, make sure I get this right. Yeah, M S G A, Make Springfield Great Again. Yeah, we'll go ahead and start getting those. Yeah, that'll be fun.

SPEAKER_02 39:28

Yeah.

SPEAKER_01 39:29

We'll remind everybody if they want to come do some Pilates with you, take a class, whatever, hey, where do they go to learn more?

SPEAKER_02 39:34

Go to Pulse Pilates Studio.com or you can reach out to me directly. My number is on our website. You can message us through Instagram, Facebook if you have any questions. Um, but you can also find us on the Mind Body app. So if you are already on that app through different studios in town, you are welcome to just go on there directly, sign up for class. But just remember that Matt class, anyone can come to reformer classes. I just need you to have that prior experience before coming to a group class. And if you don't have that, then I will happily get that for you with those three private sessions so that you are ready to rock and ready to jump into group class after those sessions are up.

SPEAKER_01 40:10

Let's go. Well, appreciate you spending some time with me today.

SPEAKER_02 40:13

Thank you so much for having me. I appreciate it.

SPEAKER_01 40:15

Looking forward to our follow-up here. Absolutely, yes. I'm excited to stabilize your muscles. Can't wait, can't wait.

SPEAKER_02 40:19

Yeah, you'll have to do the Sylvester Stallone voice.

SPEAKER_01 40:21

I'll do that. That'll be fun. That'll be fun. I can I'll work on that. I watched enough Rocky in the past. There you go. I could do that pretty good.

SPEAKER_02 40:26

So love it, love it.

SPEAKER_01 40:28

All right. Well, we're gonna let Bailey get back to Elevate in Springfield, but for the rest of y'all, we'll be right back. Looking for expert tree care with hometown integrity, look no further than Sangamon Tree Service. They're your trusted local pros, delivering quality workmanship, exceptional customer service, and fair, honest pricing. Every time. Whether it's trimming, removal, or storm cleanup, their team brings professionalism and care to every job, big or small. Call the name your neighbors trust, Sangaman Tree Service, or visit them today at SangmanTreeService.com. Sangamon Tree Service, rooted in quality, built on trust. Looking for personalized insurance with hometown care, David Hilst, American Family Insurance Agent is here to help you protect what matters most: your family, your home, and your dreams. Whether it's auto, home, life, business, David and his team are proud to serve the Springfield community with trusted advice and reliable coverage. Local service, real relationships, peace of mind. Call today or stop by their office. They can build your dream protection plan together. Call 217-726-6343. Well, thank you for joining us today, everybody. Appreciate you making us a part of your day. Hey, don't forget while you're out on social, check ours out. You can check my personal one out at RobertFarrell at everywhere. Check out those Elevate Springfield pages, those big dog business coaching pages as well. Check us out over on YouTube. Give us a subscribe, give us a like or a follow on any of those channels. We would certainly appreciate it. So, hey, take what you learned today. You bring the discipline and follow through and together. That's right, y'all. We're gonna elevate Springfield. Be great.

SPEAKER_00 42:21

When I first walked into Shudokong Karate Club, I was just looking for a way to get stronger. But what I found was so much more. Here we train in traditional karate, the real stuff. Passed down through generations. Every punch, every kata has purpose. I've learned self discipline, confidence, and how to protect myself. Not just in class, but in real life. It's not about being aggressive, it's about being prepared. This is more than a club, it's a way of life. Join us at Shudo Khan. Traditional, powerful, real.