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The BusinessMum Diaries
The BusinessMum Diaries is the go-to podcast for mums juggling business and family life.
Hosted by Amy Packer, a business coach, strategist and mum who knows the struggles first-hand, this podcast is packed with real talk, practical strategies, and inspiring stories to help you grow your business while raising a family.
Whether you’re managing the chaos of school runs and client calls or wondering how to attract more customers without burnout, you’ll find motivation, support, and actionable advice here.
Because building a successful business as a mum isn’t just possible, it’s yours for the taking. Ready to thrive? Let’s do this together!
Episodes
23 episodes
Train Your Inner Coach: How to Push Past Your Limits in Life & Business
In this empowering episode, I share a raw and real story from my own life, running a 5K after weeks off, and how it perfectly mirrors the mindset shifts we need as mums in business. We explore the power of your internal coach, how y...
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Season 1
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Episode 23
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15:40
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What’s Really Holding You Back? Unpacking the Fear of Success
You say you want more clients, more freedom, more money… but deep down, does success secretly scare you?In this powerful solo episode, I dive deep into the fear of success, what it really means, how it shows up in your busi...
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Season 1
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Episode 22
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13:16
Stop Undercharging & Step Into Your Power: Charge What You’re Worth
Are you secretly undercharging and undervaluing your incredible skills? In this empowering solo episode, I’m calling out all the beauty pros and service providers who are playing small and keeping themselves stuck in burnout.I share my o...
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Season 1
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Episode 21
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14:18
Finding Your True Brand Voice: Confidence, Connection & Storytelling with Fiona O’Sullivan
In this episode of The Business Mum Diaries, I’m joined by brand storytelling queen Fiona O’Sullivan, founder of The Write Field Brand Voice Boutique.We dive into: 💬 What a true brand voice is (and why it matte...
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Season 1
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Episode 20
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29:04
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Career Pivots & Confidence: How Giulianna Built a Thriving Beauty Brand
In this episode of The BusinessMum’s Club Podcast, I’m joined by the brilliant Giulianna, mum of two, beauty therapist, and founder of The Beauty Hutley.Her story is anything but typical. From studying Film, TV, and Spanish at u...
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Season 1
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Episode 19
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36:00
The Wobble Before The Win
This episode is short and sweet but packed with truth. I open up about a recent mindset wobble, those days where you question everything, feel confused, anxious, and unsure of what you’re even doing. But here’s the thing: that phase? I...
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Season 1
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Episode 18
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10:53
Confidence, Clients & Content: How to Grow a Social Media Following That Actually Converts
If you’ve been stuck in the “post and pray” cycle on Instagram or wondering why your following isn’t turning into bookings… this episode is your wake-up call. Today, I’m diving deep into the real reason you're growing your social me...
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Season 1
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Episode 17
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13:39
How to Grow Your Beauty Business Without Always Being Online
Are you constantly wondering, “How do I get more clients?”—while juggling family life and trying to stay visible on social media?In this episode, I’m sharing a little-known truth: your next clients are probably already in your w...
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Season 1
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Episode 16
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13:31
Why Hustle Culture is Hurting Your Business (and What to Do Instead)
In today’s episode, I’m sharing a raw and honest chat about something we all fall into at some point, hustle culture. As a mum running a business, I know how easy it is to feel like we need to be “on” 24/7. But when you're ...
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Season 1
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Episode 15
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15:59
Why Your Sales Mindset & Messaging Matter More Than You Think
In this episode, we’re diving into why a strong sales mindset is crucial for growing your business and how the way you position your services can make or break your sales.Ever had a client totally misinterpret what you offer? 🙈 Yeah, me ...
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Season 1
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Episode 14
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15:31
Showing Up When You're Exhausted (And Why That Matters More Than Ever)
In this honest and raw episode, I share why showing up in your business, even when you're tired, messy, and running on empty, matters more than being perfect.From early morning wakeups to dance comps and full-on mum life, this is a remin...
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Season 1
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Episode 13
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11:37
Why Sales Feel Icky — And How to Fix It
In today’s episode, I’m diving deep into why sales can feel so uncomfortable, especially for women in business who genuinely care about their clients. If you’ve ever cringed at the thought of asking for the sale or felt awkward about c...
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Season 1
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Episode 12
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12:55
Beauty Biz Back-Up Plans: What Happens If You Can’t Work?
In today’s heart-to-heart episode, I’m opening up about something deeply personal – the moment everything changed in my business after a car accident in 2023.As beauty professionals, we often build businesses that rely 100% on us being p...
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Season 1
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Episode 10
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14:21
Running a Business During the Holidays
The joys of navigating business while the kids are running round like loons can feel like a struggle but it doesn't need to be!If you want support from other mums also juggling kids and business please head over to our community. Link is...
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Season 1
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Episode 9
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11:21
Feeling overwhelmed by your Goals?
Podcast Episode: Goal Setting Without the OverwhelmFeeling stuck when it comes to setting and actually achieving your business goals? You’re not alone! In this episode, we're breaking down exactly how to set clear, actionable goal...
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Season 1
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Episode 8
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10:24
Juggling Business with Additional Needs Children
Sarah is the founder of Unstoppable In Business—a movement and coaching platform on a mission to help women, especially moms, rise above financial and environmental adversity, challenge outdated societal norms, and rewrite the narrative for fut...
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Season 1
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Episode 7
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23:37
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Converting Content for Websites
Suzy is a copywriter and the creator and editor of We Made a Wish digital adoption and parenting magazine. She’s on a mission to simplify SEO and show small business owners and entrepreneurs how to move their websites from invisible to irresist...
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Season 1
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Episode 6
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16:12
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From Employee to Empowered: Mum on Her Own Terms
This week I'm joined by Carole. Here is a little about her!I’m Carole, living the coastal dream on the stunning Norfolk coast with my husband, our two kiddos, and two ridiculously cute rescue sausage dogs .I’ve been running my own...
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Season 1
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Episode 5
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28:03
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Manifesting Success & Freedom with Lauren Brookes
Lauren Brookes is a leading Manifestation Expert, Certified Mindset Consultant, and Founder of Ripple Mentoring & Ripple Academy. She teaches her signature Conscious Method to clients worldwide, helping them break free from limitations, lea...
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Season 1
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Episode 4
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23:18
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Networking for Introverts
Janine is the founder of the Female Business Network, and supports quietly-confident women in business to be visible, build genuine relationships and grow their businesses. With a focus on friendly, supportive networking for introverted and ...
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Season 1
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Episode 3
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24:56
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The Social Media Struggle
Are you feeling overwhelmed by social media? You’re not alone! In this episode, I'm diving into the biggest struggles business mums face when it comes to showing up online.Content overwhelm, algorithm frustration, imposter sy...
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Season 1
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Episode 2
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11:49
From Employed to Entrepreneur
Welcome to my first podcast episode! In this episode I share my journey into my career that lead me to becoming an entrepreneur.It wasn't all sunshine and rainbows. I share the hardest parts of being a "naïve" business owner from VAT reg...
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Season 1
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Episode 1
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27:07