Profit & Grit with Tyler
Profit and Grit is the no-BS weekly podcast for home service business owners and blue collar entrepreneurs. Each episode features real strategies from successful contractors and industry experts in HVAC, plumbing, electrical, roofing, and other trades. Hosted by Tyler Martin, a fractional CFO for home service businesses and the trades, Profit & Grit dives into growth, cash flow, hiring, pricing, and leadership. If you own or want to grow a business in the trades, this home service podcast will help you build a stronger, more profitable company.
Profit & Grit with Tyler
Why You’re Losing Jobs After the Call Is Booked - Brigham Dickinson
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You’re booking the job… and still losing it. A lot of home service companies think they need more leads. In reality, the leak is what happens after the phone call. The appointment gets set, but the customer keeps shopping, cancels, or never fully commits.
Brigham Dickinson joins me, founder of Power Selling Pros, a company that helps contractors improve how they handle calls, coach their teams, and convert more opportunities into revenue.
Brigham has spent over 17 years reviewing real customer calls and working with hundreds of HVAC, plumbing, and electrical companies. His focus is simple: get more out of the leads you already have.
In this episode, we break down why booked calls still fall apart, where CSRs lose control of the conversation, and how AI is changing call handling... for better and worse. Brigham explains why booking the appointment isn’t enough, and how the best companies create trust early so customers stop shopping.
We also talk through technician performance, dispatch decisions, and why matching the right tech to the right job plays a bigger role in revenue than most owners realize.
What You Will Learn in This Episode
• Why most contractors don’t have a lead problem, they have a conversion problem
• What leads to cancellations after a job is scheduled
• How CSR performance impacts booking rates and revenue
• Where AI fits into call handling and where it falls short
• Why the customer experience starts on the first call
• How better conversations reduce price shopping
• The role of technician matching in job success
• Why follow-up after booking matters more than you think
• How small gains in conversion can drive significant growth
• What top-performing companies do differently to win more jobs
More From Profit & Grit
Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:
Learn more at http://cfomadeeasy.com
Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.
If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group.
Connect with Brigham Dickinson
Website: https://powersellingpros.com/
LinkedIn: https://www.linkedin.com/in/brigham-dickinson/
Facebook: https://www.facebook.com/power.sellingpros/
🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.
🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
Tyler Martin, a fractional CFO for home services and the trades
📅 Want to grow your business with smarter financial strategy?
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