Profit & Grit with Tyler
Profit and Grit is the no-BS weekly podcast for home service business owners and blue collar entrepreneurs. Each episode features real strategies from successful contractors and industry experts in HVAC, plumbing, electrical, roofing, and other trades. Hosted by Tyler Martin, a fractional CFO for home service businesses and the trades, Profit & Grit dives into growth, cash flow, hiring, pricing, and leadership. If you own or want to grow a business in the trades, this home service podcast will help you build a stronger, more profitable company.
Profit & Grit with Tyler
The Hard Truth About Starting A Home Service Business - Mike Venidis
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After years of advising service businesses on growth and marketing, Mike Venidis is now stepping into the owner-operator seat with Good Golly Garage Doors.
In this episode, Mike shares what it’s been like to go from giving advice to actually building a business from scratch. He talks about the emotional weight of making the phone ring, buying leads, answering late-night calls, and learning that even great marketing still takes daily consistency and real-world execution.
We also get into why Mike and his wife, Jacqueline, chose to build in the garage door space, how they think about brand as a differentiator, and why customer experience matters just as much as technical service. Mike explains how homeowners make decisions based on trust, feeling, and confidence in the people behind the company.
On the operations side, we discuss hiring the right first technician, training, speed to lead, and why blended average ticket is one of the most important numbers in the business.
If you’re building a service business or thinking about making the leap from advisor to operator, this episode offers an honest look at what it really takes.
What You Will Learn in This Episode
- Why Mike says he was “teaching a game” he had never played
- What changes when you move from advisor to owner-operator
- Why branding and trust matter in local home services
- How Good Golly is using customer experience to stand out
- Why the first hire is so important in a new service business
- The role of lead buying, speed to lead, and consistency early on
- What blended average ticket means and why Mike tracks it
- How Mike and Jacqueline work together as spouses and business partners
- Why garage doors offer both emergency and upgrade opportunities
- How the Good Golly network model supports operators without being a franchise
More From Profit & Grit
Book your complimentary Financial Insight Session with Tyler Martin, fractional CFO for home services and the trades, here:
http://cfointrocall.com
Learn more at http://cfomadeeasy.com
Follow the show for weekly interviews with HVAC, plumbing, and home service owners and experts who share what it really takes to grow, scale, and profit in the trades.
If you listen to any of the following shows, we’re sure you’ll love ours too! To The Point Home Services Podcast, Toolbox for the Trades, Masters of Home Service, Home Service Business Coach With David Moerman, BlueCollar.CEO, The Home Service Expert Podcast, Next Level Pros, Blue Collar Business Podcast, Home Service Millionaire with Mike Andes, The Contractor Fight with Tom Reber, and Blue Collar Success Group.
🎙️ Profit & Grit by Tyler Martin
Real stories. Real strategy. Real results for service-based business owners.
🔗 Website: ProfitAndGrit.com
📍 LinkedIn: linkedin.com/in/thinktyler
📸 Instagram & TikTok: @profitandgrit
Tyler Martin, a fractional CFO for home services and the trades
📅 Want to grow your business with smarter financial strategy?
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