Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#13: Titles That Sell: The Art & Science of Book Naming
🔖 Episode Summary:
You’ve heard the phrase “Don’t judge a book by its cover”—but let’s be real, we do. And before we even get to the cover, we judge books by their titles. A title is more than just words—it’s a marketing tool, a positioning statement, and the first step in a lead generation funnel. If you’re an entrepreneur, consultant, or service business owner looking to use a book as a business asset, this episode is for you.
In today’s deep dive, I break down:
✅ How to filter a title for clarity, impact, and shareability.
✅ The biggest mistakes authors make when naming their books.
✅ What Amazon’s category system can teach you about titling.
✅ How to create a title that sticks in your audience’s brain and sells your expertise.
Using real-world examples from bestselling books (Profit First, Traffic Secrets, The Truth About Thyroid), we explore why some titles work and others flop. Plus, I’ll show you a simple mental exercise to test whether your title is too clever for its own good.
🔗 Resources Mentioned:
📌 Join our community: BooksThatGetLeads.com
📌 Free guide: How to Craft a Lead-Generating Title
📌 Get my latest book updates: Follow me on LinkedIn
📢 Call to Action:
What’s your book title? Share it in the Books That Get Leads Facebook group, and let’s refine it together.
🎧 Hit play and start crafting a title that works for your business, not against it.
