Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Podcasting since 2025 • 37 episodes
Books That Get Leads
Latest Episodes
Simplify to Amplify: How Categorization Powers Your Book's Clarity
I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pen...
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24:25
#36: Ever-Student vs. Real G Player: How to Own Your Thought Leadership Without Faking It
In this episode of Books That Get Leads, Colin explores how to define and claim your unique positioning—without pretending you invented every idea. He breaks down the subtle difference between parroting other experts and honoring them ...
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11:39
#35: AI, Authenticity & The Off-Ramp — A Ground-Level View with Steven Bowman
This is one of those conversations that takes you from the trenches to the stratosphere.Steven Bowman is the kind of entrepreneur who’s lived a dozen lifetimes—kitchen-trained, whip-scarred, self-made, and now building AI agents while bu...
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1:03:38
