Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Episodes
37 episodes
Simplify to Amplify: How Categorization Powers Your Book's Clarity
I used to overcomplicate my sales frameworks—five steps, ten categories, a dozen mental models. But I’ve realized something: the best-performing material follows the same principle as structural engineering—the triangle is stronger than the pen...
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24:25
#36: Ever-Student vs. Real G Player: How to Own Your Thought Leadership Without Faking It
In this episode of Books That Get Leads, Colin explores how to define and claim your unique positioning—without pretending you invented every idea. He breaks down the subtle difference between parroting other experts and honoring them ...
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11:39
#35: AI, Authenticity & The Off-Ramp — A Ground-Level View with Steven Bowman
This is one of those conversations that takes you from the trenches to the stratosphere.Steven Bowman is the kind of entrepreneur who’s lived a dozen lifetimes—kitchen-trained, whip-scarred, self-made, and now building AI agents while bu...
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1:03:38
#34: No One Gives a F*ck… Until They Do
Yesterday, I fell prey to my own small-mindedness.I had prepared a song over the last two weeks to perform live. And it didn’t go as planned. The response wasn’t what I was anticipating, and I had a brief foray with my inner bitch—Poopy ...
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20:12
#33: Getting Ideas Out of Your Head and Organizing Them
The Idea Canvas is a Google Doc I keep bookmarked on my browser. Its sole purpose is to capture ideas in their raw, first form. I have a few rules for how I use it—for example, by the end of each session, I make...
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5:07
#32: The Slippery Slope: Why One Missed Goal Doesn’t Erase Progress
In this episode, I’m tackling something that hits close to home—what happens when you set a big goal, miss the mark, and how to avoid falling into a slippery slope. Over the weekend, I skipped recording a podcast because I chose to hang out wit...
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7:48
#31: Strategic Marketing & Building 1+1=11 Relationships
In this episode, I’m talking about strategic marketing and building relationships with people who have pull, influence, and the ability to put you in front of an audience you can’t reach on your own. But here’s the twist—it’s not about c...
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15:49
#30: Make it Beautiful
Hey, this is Colin Campbell, and I want to share something simple but powerful: you can take all the negativity—sadness, shame, guilt, fear, anger—and transform it into something meaningful. I’ve been working on a song called Make It Beauti...
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8:35
#29: Stop Hiding Behind the Passive Voice: Why Clarity Converts
Let’s talk about one of the biggest trust-killers in business writing: the passive voice.You’ve seen it. You’ve probably used it. Heck, we all have.When you say things like “A decision was made” or “The project was delayed,...
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5:25
#28: The Delete Key is Your Friend
In this episode, I talk about one of the most powerful tools you can use to improve your writing—and it's sitting right on your keyboard: the delete key.I walk you through my own process of trimming back a story about Robert Rodriguez, w...
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6:40
#27: Colin Campbell's "ACT" Marketing Model: Attract, Compel, Transform
In this episode of Books That Get Leads, I break down a three-part marketing model that I’ve refined over years of consulting and building client-generating books. I call it ACT: Attract, Compel, Transform.This isn’t just a clev...
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10:18
#26: What Steven Pressfield Can Teach Us About Structuring Nonfiction That Hits Hard
I’ve been a huge fan of Steven Pressfield for years—The War of Art changed a lot of my mindset in authoring for me. But beyond the ideas themselves, there’s something deeper at work: the structure of his books.In this e...
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8:48
#25: Letting Go of Entitlement: What Codependency Taught Me About Writing Books That Work
In this episode, I dive into a theme I’ve been wrestling with: the quiet codependency that sneaks into the author mindset.Whether you're writing a book, launching a funnel, or just trying to make a dent in the world with your creative wo...
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7:37
#24: Chris Mason (How the Breakthrough Advertising Book & Bootcamp Fuels Front-End)
Hey, it’s Colin Campbell, and in this episode, I’m sitting down with Chris Mason—one of the sharpest direct response copywriters and operational minds I know. He’s the secret weapon behind Brian Kurtz and the Titans Excel community, and he’s go...
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54:24
#23: Robert Rodriguez's Insight on Creativity
Most people think structure kills creativity. But what if the opposite is true? In this episode of Books That Get Leads, I break down why constraints actually fuel innovation—and how you can use structure to make writing your book easi...
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17:36
#22: The Power of Owning Your Intellectual Property
Hey, it’s Colin, and in this episode of Books That Get Leads, I’m diving into something every entrepreneur needs to hear—why owning your intellectual property is the real game-changer in today’s digital world.We all know ...
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5:01
#21: The Rule of 1,000 (Create Confidence in Your Writing Progress)
Hey, it’s Colin Campbell, and in this episode, I’m sharing something personal—the Rule of 1,000. This isn’t just a concept; it’s a mindset that’s shaped my approach to writing, business, and creative work. It’s also tattooed on my hand.<...
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8:25
#20: Shrunk & White's Rule 9: Omit Unnecessary Words
In this episode, you’ll get: ✅ A simple rule to make your writing clearer and more persuasive ✅ Quick fixes for common wordy phrases ✅ How to spot and cut unnecessary words ✅ Why direct writing holds attentio...
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5:58
#19: Affixes: The Secret Weapon of Lawyers, Politicians, and Manipulators
Today I’m diving into a linguistic trick that’s been used for centuries to manipulate meaning: affixes. You know, those little prefixes and suffixes that get slapped onto words and suddenly change everything? Politicians, lawyers, and marketers...
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13:54
#18: Writing Tip: One Topic Per Sentence
Today’s topic? A simple but powerful writing tip: One Topic Per Sentence.I grew up in analog writing, and I believe in training your brain for clarity. The best way? Hand-copying great direct response ads. No fluff, no $5 words—...
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6:46
#17: Reading Perry Marshall’s Welcome Letter – Lessons in Retention Marketing
In this episode, I dive into the welcome letter I received from Perry Marshall’s New Renaissance Club. This isn’t just any letter—it’s a masterclass in retention marketing, direct response psychology, and how to onboard new customers i...
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26:53
#16: AI on Steroids: Automating Content, Lead Gen & The Future of Thought Leadership
In this mind-blowing episode of Books That Get Leads, host Colin Campbell dives deep into the revolutionary impact of AI automation on content creation, podcasting, and lead generation. Joined by Steven Bowman, fou...
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25:59
#15: Content Familiarity Versus Mental Fatigue: How to Keep Your Ideas Fresh and Engaging
I’m diving into something every content creator, entrepreneur, and author faces at some point—familiarity fatigue. You know that feeling when your ideas start to feel repetitive, like you’ve said it all before and nobody needs to hear it...
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13:00