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Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#14: [Author Case-Study] "ProofStacking" with Edward Winslow
What if I told you that everything you think about marketing—running ads, SEO, branding—boils down to one simple thing: proof? That’s exactly what we’re diving into today with my guest, Ed Winslow, author of Proof Stacking.
In this episode, we break down:
✅ Why proof stacking is the ultimate marketing strategy (and how it aligns with Google’s E-A-T framework)
✅ How one blog post generated $5 million in business and why most people screw up their SEO strategy
✅ The biggest mistake businesses make when they start getting results (and how it kills their momentum)
✅ Why one-page case studies are a category changer for lead generation and how to create them
✅ My crazy goal of podcasting every day for a year (and why I might be slightly insane for attempting it)
Ed shares some wild stories—from closing $125M real estate deals to helping businesses rank at the top of Google using trust-driven content. If you’re serious about using your book, content, or online presence to generate leads, this episode is packed with insights you can use right now.
📖 Grab Ed’s book, Proof Stacking, on Amazon: https://www.amazon.com/ProofStacking-Overcome-Consumer-Create-Clients/dp/B0DVCD6QTQ
🚀 Let’s connect: If you want to talk about writing a book that brings in real business, hit me up at booksthatgetleads.com
Enjoy the episode! Let’s stack some proof. 💥
