Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#15: Content Familiarity Versus Mental Fatigue: How to Keep Your Ideas Fresh and Engaging
I’m diving into something every content creator, entrepreneur, and author faces at some point—familiarity fatigue. You know that feeling when your ideas start to feel repetitive, like you’ve said it all before and nobody needs to hear it again? It’s not that your content has lost its value—it’s that you’ve become too familiar with it.
I break down the psychological trap of habituation, why we mistakenly believe our content is stale, and how to keep things fresh for both you and your audience. I’ll share strategies I use in my own business, from adopting your audience’s perspective to injecting novelty into your delivery. Plus, I’ll walk through a simple exercise to break your content into bite-sized, engaging pieces that never get old.
If you’ve ever felt stuck, unmotivated, or bored by your own message, this episode is for you. Tune in, and let’s reframe the way you think about content—because your audience is hearing it for the first time.
👉 Listen now and head over to BooksThatGetLeads.com to join the conversation!
