Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#17: Reading Perry Marshall’s Welcome Letter – Lessons in Retention Marketing
In this episode, I dive into the welcome letter I received from Perry Marshall’s New Renaissance Club. This isn’t just any letter—it’s a masterclass in retention marketing, direct response psychology, and how to onboard new customers in a way that builds deep, lasting relationships.
Join me as I break down:
✅ Why a strong during-unit marketing strategy is just as critical as acquisition
✅ How Perry Marshall’s onboarding materials create instant engagement and community buy-in
✅ The power of for vs. against positioning and why it polarizes the right audience
✅ How you can apply these lessons to your own book and business
If you’re looking for ways to make your book a relationship-building asset instead of just another lead magnet, this episode is for you.
🔗 Get more insights at BooksThatGetLeads.com
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