Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#18: Writing Tip: One Topic Per Sentence
Today’s topic? A simple but powerful writing tip: One Topic Per Sentence.
I grew up in analog writing, and I believe in training your brain for clarity. The best way? Hand-copying great direct response ads. No fluff, no $5 words—just clean, effective writing that keeps your reader engaged. Because at the end of the day, writing is telepathy. You want the image in your head to land clearly in theirs.
If that sounds like something you need, stick around. I keep these episodes short, tactical, and actionable—like a silver bullet for your writing. If you find value, share it. And if you want to go deeper, head over to BooksThatGetLeads.com for more resources.
Let’s dive in.
