Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#19: Affixes: The Secret Weapon of Lawyers, Politicians, and Manipulators
Today I’m diving into a linguistic trick that’s been used for centuries to manipulate meaning: affixes. You know, those little prefixes and suffixes that get slapped onto words and suddenly change everything? Politicians, lawyers, and marketers have mastered the art of twisting language with these subtle additions—sometimes to create loopholes, sometimes to obscure the truth.
In this episode, I break down how affixes add unnecessary complexity, why they make contracts and legal documents a nightmare, and how simplifying your language can make you a clearer, more persuasive communicator. Plus, we’ll take a fascinating look at how languages like Mandarin cut through the clutter by skipping affixes altogether.
If you want to sharpen your communication skills, avoid linguistic traps, and say exactly what you mean, this episode is for you. Tune in now, and let’s strip language down to its clearest form!
Visit BooksThatGetLeads.com for more resources on crafting persuasive messaging.
