
Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#20: Shrunk & White's Rule 9: Omit Unnecessary Words
In this episode, you’ll get:
✅ A simple rule to make your writing clearer and more persuasive
✅ Quick fixes for common wordy phrases
✅ How to spot and cut unnecessary words
✅ Why direct writing holds attention and gets better results
I break down The Elements of Style and On Writing by Stephen King to show you how to trim the fat and keep the power in your words. Whether you're writing a book, a sales page, or an email, this will help you get your message across fast and with impact.
Get more resources at BooksThatGetLeads.com.
🎧 Hit play and let’s get to the point!