
Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#21: The Rule of 1,000 (Create Confidence in Your Writing Progress)
Hey, it’s Colin Campbell, and in this episode, I’m sharing something personal—the Rule of 1,000. This isn’t just a concept; it’s a mindset that’s shaped my approach to writing, business, and creative work. It’s also tattooed on my hand.
The Rule of 1,000 is simple but powerful. It’s about showing up, making things, and staying in the game long enough to see real results. I break it down into four principles:
🖊 Be Here Now – The only day you have to create is today. Forget the future, let go of the past—just do the work.
🔥 Only Hang Out With 10s – If it’s not a hell yes, it’s a no. People, projects, commitments—this rule keeps your energy focused.
💯 Give It 100% – Love what you do? Prove it. Fully commit, even when it’s scary, even when it doesn’t seem to make sense.
🏆 Stay in the Game – One bad day (or ten) doesn’t define you. Success comes from showing up every day for the long haul.
This episode is for writers, entrepreneurs, and creators who want to build something meaningful. If you’ve ever wondered why consistency matters more than talent, or how to navigate the highs and lows of creative work, you’ll want to hear this.
Let’s get into it.
🎧 Listen now and grab some free resources at BooksThatGetLeads.com.