Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#22: The Power of Owning Your Intellectual Property
Hey, it’s Colin, and in this episode of Books That Get Leads, I’m diving into something every entrepreneur needs to hear—why owning your intellectual property is the real game-changer in today’s digital world.
We all know how unpredictable social media and online platforms can be. One day your content is reaching thousands, and the next, some Silicon Valley algorithm decides you’re invisible. But there’s one asset that stands the test of time: your book.
In this episode, I’m breaking down:
👉 Why a book isn’t just another piece of content—it’s the foundation of your authority.
👉 The difference between owning your content and being at the mercy of algorithms (hint: one makes you money, the other makes them money).
👉 How a book amplifies everything else you do—social media, ads, podcasts, videos—you name it.
👉 Why relying on rented platforms (Facebook, Instagram, YouTube) is risky, and how a book gives you full control over your message.
If you’re serious about building a brand that lasts, you need to own your IP. And I’ll show you exactly how to do that.
🎧 Hit play and let’s talk. https://booksthatgetleads.com/
