Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#24: Chris Mason (How the Breakthrough Advertising Book & Bootcamp Fuels Front-End)
Hey, it’s Colin Campbell, and in this episode, I’m sitting down with Chris Mason—one of the sharpest direct response copywriters and operational minds I know. He’s the secret weapon behind Brian Kurtz and the Titans Excel community, and he’s got a goldmine of insight on everything from delegation to AI-proofing your business.
Here’s what you’ll walk away with:
- A practical delegation system you can use to reclaim your creative energy and stay out of the admin weeds.
- The truth about books as front-end lead gen tools—how legendary marketers like Brian Kurtz and Eugene Schwartz built movements around ideas that still convert today.
- Bootcamps, guilt relief, and creating real community—why turning your book into an interactive experience can multiply impact and revenue.
- How to protect your business from the AI tidal wave—and the one thing no machine can ever replace (hint: it’s human).
- Plus: Chris breaks down how to turn any book—yes, even yours—into a powerful bootcamp by identifying teachable processes and simplifying complex ideas.
This isn’t just a conversation—it’s a blueprint for building something that lasts in a fast-changing world.
💡 If you’re a consultant, creative, or service provider who’s serious about using a book to grow your business, this one’s for you.
Grab your notebook. You’re gonna want to write this down.
