Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#26: What Steven Pressfield Can Teach Us About Structuring Nonfiction That Hits Hard
I’ve been a huge fan of Steven Pressfield for years—The War of Art changed a lot of my mindset in authoring for me. But beyond the ideas themselves, there’s something deeper at work: the structure of his books.
In this episode, I break down how Pressfield organizes his nonfiction to keep it clean, powerful, and insanely readable. I’ll walk you through how he uses short, focused chapters—each one delivering a single punch—and why his three-part structure works so well for communicating complex ideas without overwhelming the reader.
If you’re writing a book (or planning one), and you want it to actually land, this episode is a masterclass in simplicity and flow, straight from one of the greats.
