Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#27: Colin Campbell's "ACT" Marketing Model: Attract, Compel, Transform
In this episode of Books That Get Leads, I break down a three-part marketing model that I’ve refined over years of consulting and building client-generating books. I call it ACT: Attract, Compel, Transform.
This isn’t just a clever acronym—it’s a lifelong framework. I explain why it's built to outlast any tech trend, how it guides everything from your lead generation to your fulfillment, and why the transformation you deliver is just as important as the lead you attract.
You’ll also hear why polarizing content is good, how to avoid marketing indifference, and what Wayfair’s modular couch taught me about delivering a world-class “during unit.”
If you’ve ever wanted to connect your book more deeply to your entire client journey—from first impression to final result—this is for you.
