Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#28: The Delete Key is Your Friend
In this episode, I talk about one of the most powerful tools you can use to improve your writing—and it's sitting right on your keyboard: the delete key.
I walk you through my own process of trimming back a story about Robert Rodriguez, wrestling with a weird red hat analogy, and working live with a client to cut entire paragraphs—all in service of making the message cleaner, stronger, and more focused.
If you're writing a book to generate leads or grow your authority, learning to delete what's not serving your reader is crucial. I’ve seen how hard it is to let go of material you’ve poured time and energy into—but it’s often the boldest cuts that make the biggest impact.
This episode is all about simplifying, tightening, and trusting that less really can be more.
🔗 You can get more free resources at BooksThatGetLeads.com
🎧 Tune in and let’s sharpen your message—one deleted paragraph at a time.
