Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
If you're serious about making your book your best sales tool, hit subscribe and let’s get started.
Books That Get Leads
#33: Getting Ideas Out of Your Head and Organizing Them
The Idea Canvas is a Google Doc I keep bookmarked on my browser.
Its sole purpose is to capture ideas in their raw, first form.
I have a few rules for how I use it—for example, by the end of each session, I make sure the page is blank again.
It’s not meant to store anything long-term; it’s just a tool to get ideas out of my head and onto the page.
Once an idea is captured, I move it to its proper place within the hierarchy of my business. That, or kill it completely. Some goblins are too ugly for the light of day.
If I do store it, each idea gets framed as its own document and filed accordingly.
For instance, I was in Jeff Faldalen’s coaching group on Wednesday, where we were using GPT prompts to produce a sales pitch for one of our services.
I developed all that material in the Idea Canvas first.
Then, I transferred the finalized version into the Marketing Playbook for the Books That Get Leads brand.
Specifically, I created a section called "Core Offers" and inserted the cleaned-up material there.
Even for this podcast, I started by sitting down with the Idea Canvas and flushing things out using voice-to-text. This part is really just me having a conversation with myself.
After that, I’ll refine the material with GPT for structure and clarity, bring it back into my Thoughts and Composition doc for typesetting, and finally file it where it belongs.
Hope that’s useful.
Hugs,
Colin
