Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#35: AI, Authenticity & The Off-Ramp — A Ground-Level View with Steven Bowman
This is one of those conversations that takes you from the trenches to the stratosphere.
Steven Bowman is the kind of entrepreneur who’s lived a dozen lifetimes—kitchen-trained, whip-scarred, self-made, and now building AI agents while buying an apple orchard. In this episode, we talk about the real impact of AI—not in theory, but in terms of jobs, business models, and human relevance.
We cover:
- Why most middle-skill jobs are toast (and which 20% will thrive)
- The difference between disqualification marketing and qualified trust-building
- What’s actually happening under the hood with LLMs
- How to make your content searchable, interactive, and monetizable using AI agents
- Why storytelling, meatware, and authenticity are going to matter more than ever
This is also a wake-up call. If you’re a consultant, service business owner, or someone building IP—don’t just “learn AI.” Learn how to work with it. Build assets that compound. Create stories that can't be faked.
By the end of this episode, you’ll see exactly where the edge is—and how to stay on the right side of it.
