Books That Get Leads
Want to turn your book into a lead-generating machine? Books That Get Leads is all about using books to grow your business, attract the right clients, and position yourself as the go-to expert.
I’ll break down the strategies behind books that actually work—how to write them, market them, and make them do the heavy lifting for your brand. No fluff, just real tactics you can use.
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Books That Get Leads
#36: Ever-Student vs. Real G Player: How to Own Your Thought Leadership Without Faking It
In this episode of Books That Get Leads, Colin explores how to define and claim your unique positioning—without pretending you invented every idea. He breaks down the subtle difference between parroting other experts and honoring them while evolving your own framework. Whether you're building a book, brand, or business, this episode will help you anchor your credibility in real experience, not empty slogans.
Key question: How have you credited those you've learned from while establishing authority for your own model?
