The Story Lab
The go-to podcast for business owners and marketers who want to harness the power of storytelling to stand out, connect, and grow their brands using the power of stories.
Podcasting since 2025 • 15 episodes
The Story Lab
Latest Episodes
AI Made Content Effortless, But Effortless Content Doesn't Get You Seen | EP 14
AI Made Content Effortless, But Effortless Content Doesn't Get You Seen with Special Guest Wes Towers AI made content effortless. But effortless content doesn’t get you seen. Because when everything is easy to publ...
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Season 1
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Episode 14
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12:36
From Sad To Happy The Secret To Powerful Transformation Stories | Ep 13
We break down the transformation story as a simple, powerful arc from sad to happy and explain how to guide clients from point A to point B without leaving them in the dark. We share concrete steps, a social media example, and why you must be t...
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Season 1
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Episode 13
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11:17
What Kamala Harris Reveals About Building a Powerful, Memorable Story | Ep 12
What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and re...
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Season 1
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Episode 12
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16:12
This Story Shares How You Built Your Business (and protects it) | Ep 11
We show how a founder story becomes a trust and referral engine when it centers on one pivotal moment, a clear villain, real stakes, and a hard choice. We share the framework and prompts to help you write a story others can retell and that natu...
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Season 1
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Episode 11
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9:13
Perfect Stories Are Never The Goal: Focus On Connection | Ep 10
When the internet looks flawless, it feels empty. We open the studio door, let the dog bark, and make a case for why your most memorable work will always be the piece where something real sneaks through. Not chaos, not carelessness,...
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Season 1
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Episode 10
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9:32
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