I didn’t learn business or marketing in a lecture theatre. I learnt it on the job, building an agency from scratch, breaking things, fixing them, and keeping what works. I learnt the hard way and I’m happy to share the war stories from business and life.

For 20+ years I’ve run Uplift 360 and helped real-world businesses, especially builders and trades, turn websites and SEO into steady, qualified work. No fluff. No jargon. Clear strategy, clean execution, and results you can see on the calendar and in the bank.

At Uplift 360 we help trades and construction brands get found, get trusted, and get chosen. My approach is simple. Prioritise authenticity and human connection in this AI-driven age, and double down on what moves the needle.

If you want polished theory, I’m not your guy. If you want field-tested tactics that work when the boots are muddy and the phones need to ring, let’s go. It might get messy, but it will be a blast.