The Story Lab: Tell Stories That Make Your Business Unforgettable
The go-to podcast for business owners and marketers who want to harness the power of storytelling to stand out, connect, and grow their brands using the power of stories.
Contributors
Guests
Adam Torres
Global media executive and #1 bestselling author of "1 Billion Podcasts," Adam Torres has garnered 25 million+ views as the Mission Matters powerhouse host. As a “Top 2%” Podcast Futurist out of 4 million global podcasts, his show series is available in 180 countries.
Hailed as “The New Larry King,” Torres creates a warm, engaging, and insightful platform for his guests, which include world leaders, C-suite executives, celebrities, world-class athletes, and top influencers. He has been featured in Forbes, Yahoo! Finance, CBS, and Fox Business.
Prior to establishing Mission Matters, in Adam's 14+ years in the financial services industry, Adam was responsible for the relationship management of over 400 families with a cumulative net worth exceeding $500 million dollars.
Jim Tracy
Jim Tracy is one of the highest demand influencers and speakers on workplace culture in North America. He combines real life CEO experience with candid stories about resilience and team building. Having spent decades at the helm of multi-generational organizations, he understands the challenges of rolling out teams in a dynamic and changing marketplace.
Jim is not just a successful bootstrapping CEO, he is a podcaster, jet pilot, best selling Author, Grampion to 18 grandkids and award winning business person. Jim was inducted into the Wireless History Foundation's Wireless Hall of Fame, awarded the prestigious Bill Carlson Lifetime Service Award from NATE, and recently named a Business ICON of Idaho.
Jim has founded, built, scaled, bought and sold multiple businesses. He has testified before the United States House of Representatives. He has completed over three hundred and fifty podcasts and authored three books.
Guest appearance on:
Melih Oztalay
Melih Oztalay: Digital Marketing Visionary, Business Strategist, and Technology Futurist
In today’s fast-paced digital landscape, businesses face an overwhelming challenge: how to break through the noise, connect with their audience, and drive real results. That’s where I come in. As a digital marketing pioneer, business strategist, and technology futurist, I help executives, marketers, and entrepreneurs think differently about the future of marketing.
I bring a unique combination of high-level strategy and real-world execution, with over 35 years of hands-on experience driving digital transformation across industries.
My expertise doesn’t just cover marketing—I bridge the gaps between business, technology, and human behavior, helping companies anticipate market shifts, adapt to emerging trends, and accelerate growth.
Ralph Estep Jr
I'm Ralph Estep Jr., a Public Accountant with over 30 years of experience helping entrepreneurs build profitable businesses. As host of The Content Creator's Accountant, I teach content creators how to handle taxes, manage irregular income, and structure their businesses properly so they can keep more of what they earn and scale with confidence.
Guest appearance on:
Russell Van Brocklen
Dyslexia touches as many as 15–20 % of all learners, yet most families still hear “wait and see.” I flip that script. As the Dyslexia Professor, I translate structured-literacy methods proven most effective for struggling readers  into bite-size actions parents can use tonight. Your audience leaves knowing exactly why multisensory routines beat generic worksheets and how to start seeing progress before the next report card.
https://mailchi.mp/dcacd9a6f9ae/3-reasons-ebook
Access Russel's free guide; it describes the 3 reasons your child's dyslexic education isn't working and what to do about it.
Wes Towers
I didn’t learn business or marketing in a lecture theatre. I learnt it on the job, building an agency from scratch, breaking things, fixing them, and keeping what works. I learnt the hard way and I’m happy to share the war stories from business and life.
For 20+ years I’ve run Uplift 360 and helped real-world businesses, especially builders and trades, turn websites and SEO into steady, qualified work. No fluff. No jargon. Clear strategy, clean execution, and results you can see on the calendar and in the bank.
At Uplift 360 we help trades and construction brands get found, get trusted, and get chosen. My approach is simple. Prioritise authenticity and human connection in this AI-driven age, and double down on what moves the needle.
If you want polished theory, I’m not your guy. If you want field-tested tactics that work when the boots are muddy and the phones need to ring, let’s go. It might get messy, but it will be a blast.