Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 73 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Seth Waite - The #1 Most Important Question to Ask Consumers
On this episode, we’re joined by Seth Waite, Partner at Schaefer, the buyer psychology firm that helps brands understand why people actually buy. Seth has spent his career building, advising, and investing i...
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51:12
Jeff Grogg - Formulation to Exit: How Durable CPG Brands Are Built
On this episode, we’re joined by Jeff Grogg, Founder & Managing Director of JPG Resources - one of the most influential food and beverage innovation and operations platforms in CPG. He's also a Co-founder of R...
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37:05
Kathrin Henon - Scaling a BFY Donut Brand on a Budget
On this episode, we’re joined by Kathrin Henon, Founder & CEO of Planet Bake - the better-for-you donut brand making sugar-free, low-carb, gluten-free, plant-based donuts that actually taste indulgent.Kath...
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31:50
