Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Podcasting since 2025 • 25 episodes
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Paulo Sobral - The Hemp Beverage Playbook
On this episode, we’re joined by Paulo Lacerda Sobral, the CEO of Lolli Soda - classic soda, remixed with cannabis. Lolli focuses on legacy flavors like Cherry Cola, Grape Soda, and Orange Soda.Paulo honed his beverage chop...
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37:17
Brandon Castaneda & Ben Amaya - $25M in Year 1 via TikTok Shop
On this episode, we’re joined by Brandon Castaneda, Co-founder and CEO of EZ Bombs - a breakout Hispanic food brand that went from zero to $20 million in just one year by turning traditional Mexican recipes into viral “bath...
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49:04
Kyle Peters - From Entrepreneur to Intrapreneur at Jack Link's
On this episode, we’re joined by Kyle Peters, the Senior Director of Emerging Brands at Jack Link’s, where he leads brand strategy, P&L, and innovation across a portfolio of growth-stage and incubation brands - includin...
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1:01:14
