Shelf Help: The Tactical CPG Podcast
If you’ve ever thought, "Why doesn’t anyone talk about this in CPG?", this is the podcast for you. Host, Adam Steinberg, co-founder of KitPrint, interviews CPG leaders to uncover the real-world tactics, strategies, and behind-the-scenes insights that really move the needle.
Shelf Help: The Tactical CPG Podcast
Latest Episodes
Hannah Awada - From Selling Hummus in Shanghai via WeChat to Launching in All Mejier Doors
On this episode, we're joined by Hannah Awada, Co-founder and CEO of Hummus Goodness - the Michigan-based brand making authentic, clean-label Lebanese-style hummus with real ingredients and zero preservatives.We tal...
Rob Johnson - Founding Born Simple, Selling to Mizkan, and Leading Innovation Across a $1B+ Portfolio
On this episode, we're joined by Rob Johnson, Co-Founder & CEO of Born Simple and Head of Innovation at Mizkan America - the protein-forward shelf-stable complete, prepared meals brand that pivoted from ba...
Griffin Spolansky - Scaling Mezcla from Boston Bodegas to 9,000 Doors
On this episode, we're joined by Griffin Spolansky, Co-Founder & CEO of Mezcla - the plant-based puff crispy protein bar brand that's gone from Boston bodegas to 9,000+ doors and $17M raised.We dive into how Gri...
Jason Bronstad: The MALK Organics Playbook - Velocity, Trust, and the Road to 15,000 Doors
On this episode, we're joined by Jason Bronstad, CEO of MALK Organics, the fast-growing organic plant-based milk brand built on clean, simple ingredients with no gums, oils, or fillers. Jason brings two d...
Jonathan Skaare - Brokers, Fractional Sales & the Real Mechanics of Retail Execution
On this episode, we're joined by Jonathan Skaare, Founder & CEO of Scout CPG - the fractional sales and channel support firm built specifically for better-for-you CPG brands. Jonathan spent over 20 years in ...
