Instagram's Latest Features for Wedding Pros

Summary

In this conversation, Serena discusses the latest updates and features on Instagram, including mixed orientation carousels, the ability to post more images, the importance of music in posts, and the evolving role of hashtags versus keywords. She also touches on new features being tested, such as password-protected posts and the ability to reorder posts on the grid, while emphasizing the importance of content management and aesthetics for users.

Takeaways

• Instagram has made several updates, but none are earth-shattering.
• Mixed orientation carousels allow for more versatile content.
• You can now post up to 20 images in a carousel.
• Adding music can enhance reach on posts.
• Hashtags may be losing effectiveness in favor of keywords.
• Captions should be written with keyword opportunities in mind.
• Instagram is testing password-protected posts for exclusive content.
• Users may soon be able to reorder their Instagram grid.
• Archiving posts is better than deleting for analytics.
• Instagram highlights may be changing in the future.

00:00
Instagram Updates Overview

02:57
Mixed Orientation Carousels and Carousel Functionality

06:09
Reels and Music Integration

08:52
Hashtags vs. Keywords in Instagram

11:53
New Features and Future Updates

15:10
Content Management and Aesthetics

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