An awesome discussion about Advertising versus Organic Marketing with Mark Chapman of the I Do Society. We dove into ad spend, ad frequency, types of ads that are working and so much more! Tune in to find out just how many touch points current ...

In this episode of Swell Social Hour, Serena Waller and Nora Sheils discuss the challenges faced by wedding professionals in a transitioning industry. They explore the importance of setting client expectations, handling feedback and reviews, an...

Instagram has removed Highlights. Where did they go and what does this mean for your wedding business? I'm diving into this exciting Instagram update in this quick episode! 

In this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding cl...

Want to step up your Instagram Engagement game? Start from your profile page. Here is a quick, actionable tip you can implement today to build your community. 

Grid re-ordering is here!  Ever wish you could just rearrange your grid after you've made a post? Now you finally can! In this quick episode, I'm sharing what I'm loving about this update and ways you might want to use it as a wedding pro....

In this week's super short episode, I share why I think that being bored with your marketing efforts could be the magic bullet for progress (and data)! 

Some quick, actionable tips for getting ahead of your marketing so you aren't left scrambling before and during engagement season. 

In this episode of Swell Social Hour, Serena Waller and Elizabeth Shield discuss the integration of technology in your wedding business. We talk about Elizabeth's journey in creating Rock Paper Coin (as a wedding planner), a platfor...

In this episode of Swell Social Hour, host Serena Waller and guest Shannon Tarrant delve into the significance of social proof, reviews, and testimonials in the wedding industry. They explore the differences between sales and marketing, the imp...

In this episode of Swell Social Hour, host Serena interviews Ashley Ebert, a wedding industry coach and founder of The Abundance Group. They discuss Ashley's journey from running a successful wedding planning business to coaching ot...

 Is Your Website Working For You or Against You? In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explor...

SummaryIn this conversation, Serena discusses the latest updates and features on Instagram, including mixed orientation carousels, the ability to post more images, the importance of music in posts, and the evolving role of...

In this "coffee chat" style episode, I talk about one of my key takeaways from working in a corporate environment. And the lessons I Iearned about SMART goals and whether they could be the missing piece to having a more efficient, s...

In this episode, Serena Waller reflects on her experience at the Creative Educator Conference, discussing the highs and lows of attending in-person events. She emphasizes the importance of stepping out of one's comfort zone, building connection...

I'm sharing the parallels between wedding cake and Instagram marketing. Breaking down the difference between Instagram's grid/feed posts, Stories and Reels, and why you might need to be using all three. OR, even only using one.  This short...

I'm covering the "launch" process for this podcast. How marketing has evolved within the wedding industry over the last 20 years and why you shouldn't put all of your marketing eggs in one basket! 

Together we'll tackle the unique marketing needs and challenges for wedding pros.  Our goal is to make social media (and marketing in general) easy and fun, regardless of the stage you're in, in your wedding business.