Essential Website Pages for Wedding Pros: Conversation with ByEmilyJane

 Is Your Website Working For You or Against You? 

In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explore the must-have pages, the importance of contact forms, pricing transparency, and how to create a website that converts visitors into clients. Emily shares insights on optimizing user experience, the role of marketing beyond the website, and common misconceptions about website pages. 

Episode Takeaways

• A good homepage acts as a table of contents for your website.
• The 'About' page is crucial for building trust with potential clients.
• Keep contact forms concise to increase inquiries.
• Pricing transparency can enhance user experience and trust.
• Calls to action should be clear and engaging.
• Copywriting should ideally precede design in the website creation process.
• High-quality images are essential for a professional appearance.
• Marketing strategies are necessary to drive traffic to your website.
• Testimonials should be integrated throughout the site for better visibility.
• Blogging regularly can significantly benefit your website's SEO.

Where to find Emily:

 www.byemilyjane.com | https://www.instagram.com/byemilyjane

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

Transcript

Serena (00:01)
Hello, hello and welcome back to Swell Social Hour. I'm super excited because this week we actually have a guest. You don't have to hear just me talking this week. So we have Emily Lee here and Emily is a web designer. So I'm going to do, you know, the typical bio intro and then we are gonna dive into a bunch of questions. So meet Emily Lee, the creative force behind Web Design Studio by Emily Jane.

with a passion for helping wedding pros live comfortably during doing work they love. Emily has worked one-on-one with over 100 small businesses worldwide. An educator and former photographer, she's known for helping creatives stand out through personality-based design that converts. Emily has been featured in outlets such as HoneyBook, AACWP, and a Wedding Summit series.

when she's not building websites. She's typically sipping a strawberry banana smoothie and watching the Great British Bake Off. So let's get ready to elevate your web game with Emily. I'm so excited that you are here. Thank you for joining us.

Emily Lee (01:08)
Hey, thank you so much. I'm so excited to be one of your first guests on the pod.

Serena (01:12)
Yes,

I know it's so exciting and it's so funny because I feel like in the social media world, people will assume the social media person is not really all about all of the other types of ways that you can market. And I feel like it's so critical for us at our agency for you to have success working with us, you need to have a good website. And I'm constantly preaching like, please have a good website. So this feels very aligned for us to really kind of dig into that.

So the first question I have for you without further ado is what do you think are the pages that every wedding pro must have on their website?

Emily Lee (01:53)
Okay, awesome. So yeah, the pages I would say that everyone pretty much needs at the core of their website would definitely be a good homepage. And that's usually something where you can kind of treat like, you can kind of think of it like the table of contents for the rest of your website. So it's welcoming them into your world, into your brand and giving them a quick overview of what you offer.

Serena (02:01)
Yeah.

Emily Lee (02:29)
and then showing them around like here are a few quick snippets of the other pages on our site and you can click through to see more. So you don't have to throw everything on that homepage, which is something that I see some people falling into sometimes. But then those other pages where they can learn more would be the in about page or some sometimes it's called like our story or our team. But anything that gives them more background on

the people behind the business. So that is one of the most clicked on pages by potential clients typically because people want to learn who they're buying from. So it is really important to have something along those lines. And then you want something where it's very clearly labeled either like services or work with us or packages, but something that gives them information about what it's like to work with you.

and the specific details about what you offer. So make that really clear and obvious. And then I would say the fourth one is a contact page. And that can look like a lot of different ways. Maybe it's like a place where they can book an appointment with you or however you want that process to look for your business.

Serena (03:46)
So that actually brings me to a question when you say the contact form, one of my biggest pet peeves and anybody who's listening, like please go and check your website for this now. I'm sure Emily will agree is if you don't have your email address on your website, it drives me bananas. Because not everybody wants to fill out your contact form. But if you want people to fill out your contact form,

Can you give us some tips for really great contact forms, something that is a little bit more likely to converge? Because I think there are a lot of times we see contact forms that are really, really long, and that can be really intimidating. So I'd love to get your take on contact forms.

Emily Lee (04:23)
Yeah, totally. Definitely try to keep your contact form below 10 questions. And it has been proven that the less questions or fields you make people fill out on a form, the more inquiries you will receive through that form. It is directly correlated. And another thing that has been proven is that you will get more responses if you do not

require people to input a phone number because nowadays people, a lot of people, probably mainly young people, don't want to give away their phone number. Now some people do, a lot of people prefer a phone call, but not everyone. So make that optional. And then another thing that I like to recommend is don't assume who you're talking to. A lot of the time people will assume that they're talking to...

Serena (04:54)
Yeah

Emily Lee (05:18)
one of the couple or more specifically the bride. And that's just not always the case. Sometimes you're talking to the mom or the sister or the planner, you know. And so maybe ask, what is your role? And then ask for their pronouns, you know. Those are just assumptions that you don't want to make. that can, that can, that little thing can really set you apart from some of the other vendors that they may be talking to in that same category. And it might make a better impression on them.

just to set that relationship off on a better foot.

Serena (05:49)
So, so true. And do you think that it's better if they have kind of more multiple choice style questions or open fields? Like, you know, I know a lot of people I see like, tell us about your day or, you know, anything like that versus if you've got kind of check marks, like, what do you think about this? Or where's your budget there? Give us a little bit more insight on the types of questions on a contact form aside from the name, which is so, so insightful, so important that we remember it's not always just a bride.

Emily Lee (06:13)
Mm-hmm.

Yeah,

yeah. So I think it's totally fine to have a mix. Like on my contact form, I have a complete mix and it's really just about like what type of question is it and what type of answers do you need from them? So for example, if you want to have like, if you want people to know when they're filling out your form, like when they're reaching out, if you want them to know what your prices are,

you can put that on your contact form and make them choose an option between your packages. So that would be a multiple choice option. Which of these are you interested in that on your end, you're thinking strategically, okay, I need them to select one of these and it has the prices listed on each one. But I do suggest having at least one open field question because they will more often than not, they want to be heard.

And a lot of times you may not have thought of everything. They may have a question that you didn't consider previously or just something else that they want you to be aware of. And so you always want to have at least one open-ended question. But other than that, it's really going to be different for every vendor. You just want to think to yourself, what is the minimum amount of information that I really need from them to just take the next step? That's all I really want to ask them to do.

Serena (07:38)
Yeah, absolutely. I think that's something that is so common as we tend to over complicate and think we need all the information upfront, but we have to consider these couples are filling out so many contact forms. And at a certain point there's some contact form fatigue. And I think there's also just in general, they forget, they forget how many they'll send. And then they're like, what did I say? What did I not say? I don't remember. So if you can just like get the basic information a lot of you can start to get those conversations going faster.

Emily Lee (07:59)
haha

Yeah.

Yeah, we don't want to make people do a lot of work. And even just asking people to tell them their life story in a contact form, that can feel like a lot of work. Even just telling them the story of how they met, that can feel very repetitive if they're doing that for every contact form they fill out. That's something that can really wait for the consultation. And yeah, just stuff like that that's really not absolutely necessary right away.

Serena (08:10)
Yeah.

Yeah, okay, so you mentioned this with the contact form. This goes into my next question is pricing on a website. Let's talk about it. Are you a fan? Why or why not? I know my personal stance, but would love to get yours.

Emily Lee (08:39)
Mm.

Yeah, so I would say that at the end of the day, every business owner knows their business the best. so you do, I do encourage making this decision for yourself, but I say most of the time I err on the side of pricing transparency. I say, why not give people the information that you already know they're looking for whenever possible. And so especially if you have set packages, like if you're a photographer, usually that's the case.

Why not just give that information, especially if some of the other people in your region are already giving out that information. You're just making it easier for your competitors to get those clients because you're not, because they're not creating a barrier there. And so I know like I've talked to some planners that say that's just simply not possible to give some pricing information with the type of work that they do and the way that they charge for their rates.

but I still say, you know, give any information that you can. So if you can't give pricing information, explain why. Or just say, you know, just say whatever you can, whether it's like, hey, here's a scenario where it's like, if there were this many guests or these variables, you know, like if you're a florist, you could describe a certain kind of wedding and say, this is what it would cost.

Serena (09:50)
Mmm.

Emily Lee (10:08)
Whatever you can do, I think, is create some more user-friendly experience. So that's my stance. What do you think?

Serena (10:14)
Yeah. Yeah, same,

same. I'm very cognizant of the user experience. So if you can eliminate again, there's so much decision fatigue that comes with a wedding. And I think people just want the information. And if they resonate with you, even if you're not necessarily in the perfect price point, they're going to still reach out and they will ask if you can meet them where they're at. If that is something that they are truly passionate about or they'll find the money, people will find the money.

for the things that they value. And if you are one of their priority vendors, even if you're a little out of their budget, they may still find a way to make it work. And I just think that people in our space, they...

They hear the rumor that if you put the name wedding attached to anything, you know, it's going to be more expensive. And I think that they just don't know what they don't know. And the more that we as an industry can at least give that price transfer currency, the better it's going to be for us kind of in the long run. But I agree. Sometimes it's not always possible. A price range is nice. Something.

Emily Lee (11:11)
Yeah.

Yeah, yeah, yeah, or

like, you know, any anything you can give like average spend or whatever it may be. But I agree, like there's there's already a problem in the industry with clients with couples where there's this fear around like, am I getting tricked by vendors? And when you are like hiding information only to reveal it later, it's adding to that fear. I feel and so

I know, I just don't want to add to that. And yeah, yeah, I agree with everything you said. And, sorry. Okay, yeah, I was gonna add that even luxury clients, because I know a lot of times people are like, well, I'm in the luxury space, so I don't feel like the budget is a concern. That is a myth. So even luxury clients have budgets that they are...

Serena (11:50)
Yeah, totally. I think that, you go ahead. No, you go.

Emily Lee (12:08)
aware of and wanting to stick to they're just bigger budgets, but they still they're still paying attention, you know, and they want to know that information. So it's still the same courteous thing that you can do for them.

Serena (12:18)
Yep, absolutely, 100 % agree. think that budgets, budgets a tricky thing, but it is true. Everybody's got a budget, even if the budget is quote unquote unlimited, they still wanna know how much it's gonna cost at the end of the day, even if they've got plenty to spend. And I think that that's just a general, in today's instant gratification, if you think about the way that we as people,

Emily Lee (12:28)
Mm-hmm.

Serena (12:43)
purchase things online now? Like how often would you go to a website to go buy a shirt and just put it in your cart and not know how much it costs? Probably not. Like you want to know how much the shirt's going to cost. And you might look for a coupon code or you might, you just keep adding to it and then realize, I can't afford this all. Like I need to remove something, but at least like you're shop, no one's shopping for clothes without understanding. Yeah.

Emily Lee (13:06)
Yeah, we don't shop blindly.

if we, as soon as somebody isn't giving us prices, we automatically start asking questions. Why aren't they giving us the price? What's the catch? So I don't know. At least that's how I feel.

Serena (13:15)
Mm-hmm. Yep. Yep.

Yeah,

no, I know it's so true. I think it's something that a lot of people could talk about. You can come up with all the reasons not to do it, but I think at the end, it's the same thing as like not putting your email address, you're just creating barriers. So which leads me to another question, which is, know, when we're kind of thinking about that user experience on the website, we obviously want to move people through some kind of journey. And I know that in

Emily Lee (13:32)
Hmm.

Serena (13:45)
My space and most marketing spaces, we talk a lot about kind of this idea of you need a call to action, but talk to us about calls to action that you can recommend on a website to kind of move people through the process that isn't that standard, like, contact me, because I think we all get a little bored of saying that or not knowing how to say, like, we need you to do something.

Emily Lee (14:08)
Yeah, so I'll admit I'm not the best at this because copywriting isn't my forte, but here's my advice is that it is totally okay to mix it up throughout your website. you can, what you wanna do is think about what is that first step in the process, that first action that you want people to take. So do you prefer them to go ahead and just call you like.

just call you on those for the moment. Do you want them to book a call with you? Do you want them to fill out your inquiry form before setting up an appointment? What is that thing that you want them to do? You can also think about what is the first thing that people ask you about when they reach out? What's that first piece of information that they're always wanting to know? And a lot of times it's, you available for my date? So,

you can incorporate that into your call to action because when you do things like that, that's something that that visitor is going to immediately zone in on and identify with and be like, that's what I want to know. I'm going to click that. So it's like you could say, find out if your date is available, you know, reach out to ask about your date, something like that. That's a little bit more action oriented. And and it's totally fine to mix it up and just

to write it in a way that sounds like your own brand personality, like your own voice, and it doesn't always have to be so generic. The thing that you do want to prioritize is clarity. So don't just do something like learn more. That is way too vague and doesn't really tell anyone anything. They don't know what's gonna happen if they click that. So that is the one thing

Serena (15:49)
Mm.

Emily Lee (16:02)
that you always want to make sure is that whatever that call to action is, that it's really clear. And it's totally fine to mix it up throughout the website, because you can kind of test and see which of those different variations of that call to action are getting clicked on more.

Serena (16:18)
Mm-hmm. Love that. Love that. So you said you don't feel like you're the best at copy. Tell me in your opinion which comes first, copy or design?

Emily Lee (16:28)
So whenever possible, you want to have your copy written first. It makes it so much easier to write your copy really messy and edit it as many times as you want in a Google Doc or whatever. Then once that's finalized, you can design around it in the platform of your choice. The only exception I would say is if you are a brand new business.

and you have no idea what the heck to write on your website. Then a really quick hack, like to do like a two-in-one thing is to purchase a website template that you love the look of and that is also designed for conversion and then fill it in because they're already creating sections with recommended sample copy and then that will guide you for what you can write on the website.

But what a lot of people fall into is they buy the template and then try to write copy and they're already an established business and they start realizing that the information that they need to give about their business is not fitting into this template. And then it creates this big old DIY mess that they're stuck with that they've already spent money on. yeah, that's a trap that unfortunately a lot of people fall into because they don't realize, you know, it can be really hard to customize a template.

Serena (17:40)
Mm-hmm. Yeah.

Emily Lee (17:50)
that much and retroactively try to fit all of your copy into it. So I would say for most businesses, you want to write your copy first and then design around it.

Serena (18:03)
Okay, all right. So obviously we've talked about copy a little bit and design, but talk to us a little bit about how to pick really stellar imagery for a website, especially as a service oriented business versus say something that's more product or transactional like a rental company. So we're talking maybe a planner versus a rental company, a photographer versus, you know, like a catering company that kind of.

Emily Lee (18:26)
Yeah, so no matter what kind of business you have, the main thing not to sacrifice is image quality. And I say that because it has the biggest impact on making your website and therefore your business look professional. And the way that your website looks upon first impression

That is the thing that so many people are judging the credibility of your business on. That is just what we automatically do. Like how this website looks is influencing how I feel about your business. So if I see images that are crystal clear and high quality, high resolution, then I'm automatically assuming, this business must be really professional and up to date and current and all of those things.

Serena (18:57)
and

Emily Lee (19:19)
So don't sacrifice on that for the sake of, you sometimes I see people prioritizing having a wide range of images to showcase a lot of variety of their work. And, you know, and sometimes that means that they're showing images that are, you know, really, really old, like 10 to 15 years old, and you can tell that they look outdated or that they have old filters on them or that they're pixelated or something like that. Don't do that. It's not worth it.

Serena (19:27)
and

Yeah.

Emily Lee (19:49)
That's the first thing. The second thing would be to know what your brand is about inside and out and know the audience, the type of person that you're trying to attract inside and out and infuse that and think about that with every image that you're selecting. whether if you are a somebody who's offering more of a

personal one-on-one service, you want to have a mix of images that show emotion or create a personal connection. So that could be images of you or your team, your clients, and then of course images of your work itself. So if you're a calligrapher, don't just show work of your calligraphy, also show work of people.

create that human connection, know, create a good mix, but make sure that it's all working together to create that same feeling that you want your brand to be associated with. Does that make sense?

Serena (20:59)
Mm-hmm. Yep. Perfect. And don't use images with watermarks. Back to your quality. That's something on the social side all the time. Like if we get a gallery back and there's watermarks and the photographer won't remove the watermarks, we just usually don't use it or we use it super sparingly maybe once and then we move on no matter how good the images are. It's so disappointing when the watermarks are on there. Yeah. I mean, maybe on a blog post it might be okay, but not so much on like here images. Yeah.

Emily Lee (21:03)
yep, that's a good one.

Mmm.

Yeah.

Right.

Serena (21:28)
All right, so my next question for you, because we've talked about all of this and I know this is kind of your specialty, but what's the difference between like a website for just the sake of having a website versus a website that converts and works for you?

Emily Lee (21:44)
Okay. Yeah. So, it's when every, it's when all of these different pieces that we've talked about are working together seamlessly. So that's when honestly, this is why I started offering website strategy because, you know, people would come to me just wanting to work on the design and it's like, okay, but actually everything else is broken. So we could just fix the design, but if none of this other stuff gets fixed, it's not going to help you. And so.

It's what I said where it's like, it's all about knowing what your brand is inside and out and who you're trying to attract inside and out. And then making sure that the images, your logo and branding, your copy and your design and the way that the content is laid out throughout the site is all working together to create an intuitive path for people to follow that makes sense to them and allows them to easily find the information they're looking for and take that next step.

And it gives them the sense of like, this is exactly who I was looking for because everything is sending the same message. and so that's, that's what I would say. whereas, you know, of course there's a million websites out there, but they're not all, they're not all doing that same job.

Serena (23:03)
Yeah, yeah. And I think I see a lot of pretty websites that have zero SEO. And I know obviously SEO is important. Most of us know what SEO is, but it's search engine optimization. And usually we need copy on our website to be able to have some good SEO. So I know there's a lot of kind of hot takes out there in terms of like what platform is better for SEO. Give us some insight there on what you think. Does it really matter what platform you're on?

Emily Lee (23:08)
Mm-hmm.

If this is a hot take, so be it, but no, the platform does not matter. I will say, like, there are some platforms that are meant to be more, you know, like quick builders, like maybe the GoDaddy builder or the PixiSet one. I'm not 100 % sure if PixiSet has made some updates since I last used it, but I don't think those have, like, all the necessary, like, SEO features.

But the big ones like WordPress, Squarespace, ShowIt, Wix, like all of those main ones, they pretty much all have the same capabilities. Okay, so like those all, you can rank number one on Google with any of those. Like it does not matter. It's all about the intention and work that you put into it. So yeah, do not let that deter you when it comes to SEO.

Serena (24:22)
All right, great. That's good to know, good to know. And then, so here's another question. Do you think that wedding pros can get by by having only a website?

Emily Lee (24:33)
Yeah, so this is a great question and I would say no. It's kind of like if you were to decide that you were gonna have a yard sale and you were like, okay, I'm gonna set everything up and then I'm just gonna plop myself out on the lawn and I'm just gonna wait. And you're like, okay, hopefully people will come by, right? And they'll start showing up and buying stuff, right?

And so that's like the same thing as like when you put up a website and then you just like do nothing else and you just kind of wait and you're like, I'm done, right? Well, so like when you're doing a yard sale, it's much better if you like maybe a couple of days beforehand, you start putting out signs, like leading, like you create a path and you tell people in the neighborhood, hey, there's going to be a yard sale in a couple of days, like follow these signs and you know, it's, it's going to be at this address, come this way. And you start bringing in people from around.

Serena (25:05)
Mm-hmm.

Emily Lee (25:30)
and you start driving them to your yard sale. So like we were talking about with SEO, that's exactly what that's for. That's all that is, is just one of the many marketing strategies that you can do. And that's where marketing becomes so important. So the website is kind of like your foundation for everything that all of your marketing leads back to. So whatever marketing strategies you want to do, whether that's search engine optimization or in-person networking or Instagram or email, whatever those are that you prefer.

You really have to choose something to drive people to the website because if you don't, know, that there's just way too much competition online and it's very unlikely that people will just randomly stumble upon the website.

Serena (26:03)
And then, yep.

Yeah, yeah, okay. I mean, obviously, I feel like that too. I feel the same way. I really think that we need really beautiful, great, functional websites for us, but then obviously, we need that traffic. And there's a lot of different ways to get traffic and the more that we try and you know, that's a good question actually come to think of it is when we talk about like Google Analytics, how often do you see wedding pros kind of like not even

Emily Lee (26:21)
You

Mm-hmm.

Serena (26:44)
considering installing Google Analytics or they feel overwhelmed by it or, you know, what's your experience with that? Yeah. Yeah, yeah. I feel like that's something wedding pros are really scared of data. And I don't think that we need to be scared of data. I think it's something that like, once we at least collect it, then we can do something with it. But the complete lack of

Emily Lee (26:50)
most of the time. Yeah, that's usually the case. Relatable.

Serena (27:10)
wanting to collect the data is I think where we end up making so many decisions based on like what our head's telling us, based on what like actually reality is telling us. I mean, I think it happens to all of us in business. Like, you know, we're very heart centered and we're like, well, I feel this way, but the data is saying this. So maybe this is just my like reminder, please install your Google Analytics or talk to your web team about installing your Google Analytics if it's scary for you. Cause it is a lot of like, just the backend feels a little overwhelming.

Emily Lee (27:28)
Yeah.

Mm hmm.

Serena (27:40)
Right.

Emily Lee (27:40)
Well, they don't make it easy. Like Google, like especially even with like the new version of analytics, like they made it even in my opinion, even harder to, I don't know, it just doesn't feel user friendly. doesn't feel approachable. So I don't blame anyone for like avoiding it at all costs, but it is really cool when you post some blog posts and then you can actually see that traffic going up and you can see like, my gosh, this actually did something for me. yeah.

Serena (27:56)
Okay.

Emily Lee (28:09)
So it is cool to see it pay off.

Serena (28:10)
Yeah, for sure. Well, and how often do you think that wedding pros should be blogging?

Emily Lee (28:15)
Whenever you can. I don't think that there's a set number because the cool thing that I absolutely love about blogging is that the blog posts live forever, pretty much. so whenever you can is great. If you can only do it once a quarter, do it once a quarter. That's so much better than nothing, really.

Serena (28:34)
Yes,

absolutely. All right, so my next question is, what question did I not ask that you think wedding pros need to know right now in regard to their website or marketing?

Emily Lee (28:44)
I would say, what pages do they not need that everyone thinks you need? Yeah, so I do so many website reviews and almost everyone has the testimonials page and the FAQ page. And those are pages that almost no one clicks on. And so it's really not helping you because that's all really, really good information. You do want that information on your website.

Serena (28:48)
Ooh, I love this one.

Emily Lee (29:14)
but it would be so much more strategic to have those testimonials sprinkled throughout other pages where they can't be missed and where they're much more relevant. So if you are talking about how you love taking things off of people's plates or that you're like a very organized person and then you have a testimonial of someone talking about that, proving your point, put it there. And then when it comes to your FAQ,

And I would say that that is directly relevant usually to your information about your services and what it's like to work with you and the questions that people have about that. So put it on your services page. To me, that makes the most sense. Another thing, another place you could put it is right above your contact form because usually those are the things that people are reaching out to you about. So maybe it can save them and you some time by answering those questions on your contact page.

Serena (29:50)
Yeah.

Love that. So, so helpful. my goodness. Any others?

Emily Lee (30:18)
I mean, I would say like, basically there's a lot of pages that people can really just condense. So if you have more than eight pages at the top of your navigation, at the top of your website, really start asking yourself if there's any way you can start minimizing that and combining and condensing and streamlining, because that is going to make your user experience and therefore your conversion so much better.

Serena (30:48)
Okay, I love that. Love that. Okay, so I'm going to try something in this podcast that I haven't done yet because it's just been me, but a little rapid fire. I have like three quick questions. It just helps you get to know Emily a little bit better. So the first one is what are you eating right now?

Emily Lee (31:05)
Okay, so I just got done reading the Shadow and Bone trilogy. Have you read it? yeah, so I really enjoyed that and I'm gonna read the, what's the name, Six of Crows? Yeah, I'm gonna read that soon, which comes after it. But then right now I'm reading Pretty Little Liars because I watched the series back in the day. I suffered through it. I enjoyed it at the beginning, you know, when it was good.

Serena (31:10)
Yes, I have.

Emily Lee (31:31)
And so I was like, okay, let me try the books now because I know a lot of people really liked them. and yeah, so far I'm into it.

Serena (31:39)
No? Awesome. All right. And then what's on your get it done playlist?

Emily Lee (31:43)
Get it done playlist. So right now I'm listening to a lot of Ariana Grande and The Weeknd. Those are like my top two modern day pop artists.

Serena (31:57)
Okay. And then last one is how do you treat yourself to celebrate a win for your business? Because we all know we don't do that enough. So if you were treating yourself for a win, what would it be with?

Emily Lee (32:07)
so probably like, I have a huge Amazon list girl. So I'd probably go there and buy something off of it. Right now I'm looking at this really cute dog bed. That's like lavender purple checkered for my dog. So I'm like dying to get that. So that's probably the next thing on my list.

Serena (32:13)
you

Okay, all right, what kind of dog do you have?

Emily Lee (32:30)
She's like a pug mix. She she they said she's like a pug and a dachshund, but I'm not so sure about that But she's she's really cute

Serena (32:38)
Yeah,

we are dog people around here. So we will always ask about the dogs. I used to be a cat person, which is shocking to my team. We just did a team meeting recently and we had a conversation and we did two truths and a lie. And my now, you know, spoiler alert, I was like, I was a cat person and nobody on the team believed it.

Emily Lee (32:42)
Aww.

What kind of dogs do you have?

Serena (33:00)
so she is a super mutt, but she's got like nine different breeds in her and her top ones are, Shih Tzu, German Shepherd and Pitbull, which nobody believes when they look at her because she looks like Benji, from the movies. She's a very like movie, like dog. So we, we love Tilly around here and we talk about her a lot, but yeah, nobody would believe that I was a cat person. So the fun little tidbit about me. So.

Emily Lee (33:08)
Wow!

Wow, that's crazy.

Serena (33:25)
where can people find you? Tell us about what your latest and greatest offers or services are that people might want to know about. Yeah, give us a scoop there.

Emily Lee (33:34)
All right, yeah, so the website is byemilyjane.com and there are, just to let y'all know, listening, there are so many freebies there and there's also a free quiz that you can take if you're listening to this and it's like, okay, we covered a lot here, I don't know where to start on the website. I made a quiz for that, so it'll tell you which...

which area of your website you need to work on right now that would give you the most impact. So whether that's like the copy, the design, the images, whatever. And so that's at by EmilyJane.com slash quiz if you're interested. And so we do a lot of different services. We offer website strategy, custom design, we do templated designs and one-off design days. And what else?

think that's it. I think I just covered it.

Serena (34:32)
I'll make sure in the show notes we link all of that so you can go straight to it. And then of course, if you're listening to any of this on social, like we'll have all the good stuff and on the blog and all that kind of good stuff. So we will make sure that everybody can get in touch with you. And then what's your Instagram too?

Emily Lee (34:49)
Yep, so I'm at Instagram at by Emily Jane.

Serena (34:52)
Okay, perfect, nice and consistent. We love consistent and concise. That's my little social media tip of the day for you. Like let's make sure your Instagram and your website match. And let's also make sure that if you have your Instagram linked on your website that it's actually working properly. I actually myself just realized the other day mine was broken and I was like, why did that make that? It had disconnected.

Emily Lee (35:13)
no.

Serena (35:16)
for some reason. you know, that's always a good little like check-in every month. Make sure your email address is there. Make sure your Instagram is linked. Make sure that people can find you on both easily.

Emily Lee (35:26)
Yeah, bonus

last bonus tip, okay? If you're link to like a link tree or something like that from your Instagram, make sure there's something that actually says like visit the website or homepage. Because if it doesn't say that, it's so unclear. It's such a pet peeve of mine.

Serena (35:37)
God, yes. Yes.

Yeah.

I agree. It is the worst when you go and you're like, I just want to get to the website. I don't want to go to contact form. I don't want to read that. I just want the homepage and people forget that all the time. Which is interesting. Don't you think that it is better instead of using a link tree just to have a site like page on your own site that literally flashes?

Emily Lee (35:50)
Yep. Yep.

Mm-hmm.

yeah, yeah, yeah. It's great, yeah.

I mean, it's great for, like it matches your branding. It's good for your SEO, all of that, yeah.

Serena (36:08)
Yeah, so do that if you can everyone, but if you're using Linktree, you know, that's all right, but you can do up to four links now on your own Instagram page. So if you're not gonna link to more than four places, like you don't actually even need a third party system like that. So yeah, just a little tip, but I'm so excited that you joined us. Thank you so much for so many great tidbits.

Emily Lee (36:27)
Me too.

Serena (36:30)
Definitely let us know if you have any questions, put them in the comments or the reviews or I don't know, in podcasting, where do we add these things? Just send us DMs. We'll gladly have a conversation with you. So thank you so much. It was great having you. Yeah. All right. Okay, let me stop this.

Emily Lee (36:39)
Yeah, totally.

Thank you. It's my pleasure.