Swell Social Hour
Your guide to the tides of social media marketing as a wedding professional. Pull up a seat and chat with us over your bevie of choice while we talk about the latest in online marketing and business.
Swell Social Hour
Essential Website Pages for Wedding Pros: Conversation with ByEmilyJane
Is Your Website Working For You or Against You?
In this episode of Swell Social Hour, host Serena welcomes web designer Emily Lee to discuss the essential elements of a successful website for wedding professionals. They explore the must-have pages, the importance of contact forms, pricing transparency, and how to create a website that converts visitors into clients. Emily shares insights on optimizing user experience, the role of marketing beyond the website, and common misconceptions about website pages.
Episode Takeaways
- A good homepage acts as a table of contents for your website.
- The 'About' page is crucial for building trust with potential clients.
- Keep contact forms concise to increase inquiries.
- Pricing transparency can enhance user experience and trust.
- Calls to action should be clear and engaging.
- Copywriting should ideally precede design in the website creation process.
- High-quality images are essential for a professional appearance.
- Marketing strategies are necessary to drive traffic to your website.
- Testimonials should be integrated throughout the site for better visibility.
- Blogging regularly can significantly benefit your website's SEO.
Where to find Emily:
www.byemilyjane.com | https://www.instagram.com/byemilyjane
Connect with me online! https://www.instagram.com/dandeagency/
https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial
Check out my favorite tools (I may earn a small commission when you use these links):
Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads