Using Social Proof in Increase Sales Success and Make More Money! Conversation with Shannon Tarrant

In this episode of Swell Social Hour, host Serena Waller and guest Shannon Tarrant delve into the significance of social proof, reviews, and testimonials in the wedding industry. They explore the differences between sales and marketing, the importance of timely responses in the sales process, and strategies for meeting clients where they are. 

Shannon shares insights on underrated marketing tactics, the role of reviews in both sales and marketing, and effective methods for collecting and utilizing reviews. 

The conversation also touches on the importance of offboarding, vendor reviews, and building brand recognition through polished online presences. 

We also discuss the necessity of follow-up strategies and the value of recycling/repurposing content! 

Connect with Shannon here: Venue Help Desk Instagram, Venue Help Desk Website | Wedding Sassholes on Apple Podcast | Wedding Sassholes Instagram

Connect with me online! https://www.instagram.com/dandeagency/

https://www.dandeagency.com/ | https://www.dandeagency.com/swellsocial

Check out my favorite tools (I may earn a small commission when you use these links):

Manychat | Later | Interact Quiz Maker | Airtable | I Do Society DIY Ads

Chapters

• 2:49 The Importance of Sales and Marketing in Venues
• 5:34 Enhancing the Sales Process for Better Client Experience
• 11:01 The Role of Technology in Sales Follow-Up
• 14:49 Utilizing Reviews as a Sales Tool
• 20:50 Creative Strategies for Gathering Reviews
• 25:51 The Offboarding Process and Its Importance
• 29:39 Leveraging Vendor Relationships for Reviews
• 30:15 The Power of Reviews in Business Networking
• 31:10 Building Brand Recognition in a Competitive Market
• 32:32 Optimizing Your Website and Social Media Presence
• 34:28 The Importance of Contact Information/Methods for Venues
• 34:28 The Importance of Follow-Up in Sales
• 35:37 Sharing Availability and Booking Strategies
• 37:50 Diagnosing Sales Challenges in the Wedding Industry
• 40:03 Leveraging Social Proof and Reviews
• 42:02 Why You Need Repetition in Marketing and Sales Strategies
• 44:16 Timeless/Evergreen Content and the Importance of Reviews
• 46:40 Encouraging Reviews and Building Relationships