Swell Social Hour

What the heck does "storytelling" in your copy even mean? A conversation with wedding industry copywriter, Andrea Shah

Serena Waller | The Dande Agency Season 1 Episode 15

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In this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding client experiences, and how to effectively communicate through storytelling. We delve into the challenges of maintaining a consistent brand voice across different platforms, the significance of email funnels, and the impact of AI tools like ChatGPT on copywriting.

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