Swell Social Hour
Your guide to the tides of social media marketing as a wedding professional. Pull up a seat and chat with us over your bevie of choice while we talk about the latest in online marketing and business.
Swell Social Hour
What the heck does "storytelling" in your copy even mean? A conversation with wedding industry copywriter, Andrea Shah
In this episode of Swell Social Hour, Serena Waller and Andrea discuss the intricacies of copywriting, storytelling, and branding within the wedding industry. Andrea shares her journey into the wedding sector, the importance of understanding client experiences, and how to effectively communicate through storytelling. We delve into the challenges of maintaining a consistent brand voice across different platforms, the significance of email funnels, and the impact of AI tools like ChatGPT on copywriting.
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