The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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Episodes
50 episodes
EPISODE 50! Ask Yourself THESE Questions in Order to Scale
This is the 50TH EPISODE of the Agency Uplift podcast - holy crap!To celebrate, I'm providing my mini diagnostic questions for you to ask yourself, reflect on, and gain huge insights from. If you want to run through them pers...
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Episode 50
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11:15
Ep 49: Everyone Is on the Sales Team: Agency Growth Lessons from Cody Wittick
Key TakeawaysCody started an agency for autonomy, impact, and leadership after working brand-side.Brand experience helps agencies better empathize with clients and avoid "echo chambers."Agencies must balance...
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Episode 49
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29:29
Ep 48: Why Your A-Player Hire Turned Out to Be a C-Player
✅ Key TakeawaysYour hires are underperforming due to lack of clear expectations, not lack of talentRole scorecards are essential for hiring, onboarding, and performance managementA scorecard includes: missio...
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Episode 48
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8:40
Ep 47: From Fired to $4M Leads: Phil Bacon on Building a Productized Agency
Key TakeawaysFired on a Friday, freelancing by Monday: Phil’s agency journey began after an unexpected dismissal.Early growth came from four key relationships—proof that nurturing a tight referral network ca...
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Episode 47
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33:36
Ep 46: 3 Incredibly Useful Tools to Help Scale Your Agency
Key TakeawaysLeverage AI to tame your inbox: Shortwave turns messy Gmail threads into chat-style summaries, drafts replies, and automates follow-ups.Collect social proof effortlessly: Senja’s one-click ...
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Episode 46
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11:10
Ep 45: From Acquisition Layoff to Agency Launch: Nick Svetlichny’s Future Tilt
Key TakeawaysNetworking momentum can make going solo feel “too easy” at first.Client experience often matters as much as raw performance.Nick’s 3-phase email framework: (1) flawless execution & list volu...
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Episode 45
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32:58
Ep 44: 3 Reasons Why Your Agency Will Never Hit $1M / Year
Key TakeawaysYour agency’s growth ceiling is usually internal, not market-driven.Reason #3: Implicit or vague core values create cultural drift and inconsistent delivery. Make them explicit and decisi...
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Episode 44
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13:27
Ep 43: From Scaling to Streamlining: Why Magnet Monster Trimmed Down to Power Up, with Weihan Britz
🎙️ Key TakeawaysWiehan transitioned from operations lead to CEO of Magnet Monster, one of Klaviyo’s few Master Elite partners.The agency recently shifted from scaling aggressively to running a leaner, more p...
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Episode 43
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31:33
Ep 42: What It Really Takes to Sell a Digital Agency (and Why Timing Is Everything), with Gene Sower
🎙️ Key TakeawaysGene started in e-commerce in the late '90s before transitioning to digital marketing.The book The E-Myth Revisited was a major turning point in shaping how he built his agency.Building an ...
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Episode 42
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33:16
Ep 41: Accidental Agency: How Referrals Sparked a Marketing Business , with Evgeniya Polikarpova
Key TakeawaysEvgenia’s agency journey started “by accident” through helping a friend with Facebook Ads, leading to word-of-mouth referrals.Her background includes agency and corporate marketing roles, giving her a strong fo...
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Episode 41
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31:25
Ep 40: From Musician to Email Marketing Pro: How Shopé Built His Agency from the DMs Up
Key TakeawaysShopé transitioned from being a touring independent musician to running a thriving email marketing agency.The pandemic derailed his music career, leading him to start an eCommerce brand — and later disco...
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Episode 40
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38:13
Ep 39: Scaling DTC Brands with CRO: Inside Customers Who Click, with Will Laurenson
Key TakeawaysWill transitioned from in-house marketing roles at startups to launching his own CRO-focused agency.Customers Who Click serves 7–9 figure DTC brands by implementing data-driven conversion optimi...
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Episode 39
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30:15
Ep 38: Are You Losing Money on Clients? Two Steps to Financial Clarity
Key TakeawaysImplementing Profit First creates essential financial clarity and structureSeparate your revenue into 4 simple accounts: OpEx, Owner’s Comp, Taxes, and ProfitMost agency owners unknowingly overs...
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Episode 38
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9:07
Ep 37: Niche Down, Level Up: Why Specialization Changed Everything for This Agency, with Chase Clymer of Electric Eye
Key TakeawaysChase transitioned from music and photography into digital freelancing before co-founding Electric Eye.The agency became “real” after three years, shaped by key books like Built to Sell, Pro...
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Episode 37
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34:23
Ep 36: Inside a Latin American Agency: Growth, Challenges, and Opportunities with Ale Zanetti
Key TakeawaysAle started his career as an engineer and later transitioned into marketing with a data-driven mindset.Orkesta specializes in helping eCommerce and SaaS companies with performance marketing and full-funn...
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Episode 36
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26:40
Ep 35: The Agency Leaky Bucket: How to Patch Churn Before It Sinks You
Key TakeawaysClient churn often feels sudden but usually stems from deeper issues than just performance.Reacting to churn with more sales efforts alone treats the symptom, not the cause.Real solutions come f...
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Episode 35
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12:57
Ep 34: Built for Impact: How Pasha Knish Turned Freelance Scraps into an Amazon Powerhouse
Key TakeawaysPasha’s agency journey started as a side hustle while bootstrapping his own Amazon brand.AMZ Optimized helps FBA sellers scale faster and more cost-effectively than hiring in-house.The human rel...
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Episode 34
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35:38
Ep 33: Teaching & Talking: How Speaking Engagements Fueled Ollo Metrics’ Agency Growth
Key TakeawaysWarren transitioned from music to marketing, finding parallels in creativity and structure between both disciplines.He spent nearly 10 years on the client side before launching Ollo Metrics, inspired by ...
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Episode 33
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33:15
Ep 32: From Fired to Founder: Tyler Lane on Building an Analytics-First Agency
Key TakeawaysStrong professional relationships were crucial to Tyler's early success.Session Interactive’s core differentiator is their deep focus on analytics and data integrity.Many agencies underdeliver o...
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Episode 32
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30:48
Ep 31: Why Most Agencies Fail at Finance (and What to Do Instead) with Eli Rubel of Profit Labs
🔑 Key TakeawaysStart small, grow fast: Eli’s journey from solo consultant to $4.2M EBITDA agency shows the power of strategic hiring and rapid iteration.Agencies break at scale: Key breakpoints tend to hit aro...
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Episode 31
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32:55
Ep 30: The 3 Essentials Most Agencies Miss in Hiring and Management
Key TakeawaysHiring can make or break a digital agency's growth.Most agencies don't invest enough time or systems into hiring and management.The first critical component is hiring based on a proven track ...
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Episode 30
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12:01
Ep 29: “We do marketing for everyone” is not a strategy.
Key Takeaways:ICP stands for Ideal Client Profile — the client you do your best work for.Most agencies say they have an ICP, but their actual client roster often tells a different story.Without a cl...
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Episode 29
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9:00
Ep 28: Building an Agency With ZERO Client Churn, With Marcus Taylor of Kohde
Key Takeaways:Marcus and his co-founder started Kohde with a simple mission: "let's do some sh*t together."The agency rebranded and niched into B2B SaaS and tech to focus on complex buyer journeys.Early agen...
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Episode 28
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31:11
Ep 27: Scaling Agency Sales With Grit and Strategy: Kristan Servidad of Sales Subs
Key Takeaways:Kristan’s sales journey started in B2C weight loss products before transitioning to B2B SaaS and founding Sales Subs.Grit and resourcefulness were the key drivers of his success in startups and sales.
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Episode 27
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31:30