The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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Episodes
18 episodes
Ep 18: From Scrappy Startup to 175-Person Agency: Kyle Hitchcox on Building Pilot House
Key TakeawaysKyle and his co-founder launched their business as affiliate marketers using credit cards, eventually scaling into a 175-person agency.Early success came from landing page arbitrage and optimizing conver...
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Episode 18
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34:26
Ep 16: Building a White-Label Powerhouse for Agencies, With Dmitry Fesenko of Haven
🔑 Key TakeawaysDmitry runs two agencies: AdTribe (for DTC brands) and Haven (white-label media buying for agencies).Haven uses the sa...
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Episode 16
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30:12
Ep 15: Simple Automation Fixes That Make a Huge Impact, with Grant Hushek of Grantbot
Key Takeaways:Grant started GrantBot after honing his automation skills as the first employee at Hampton, optimizing workflows to scale small teams.Before finding his groove in agency life, he tried launching a sport...
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Episode 15
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33:53
Ep 14: Finding Your Niche & Streamlining with SOPs: Lessons from Sully Chaudhary of SEO Army
Key TakeawaysSEO Army is a white-label SEO agency helping other agencies expand their SEO offerings.They specialize in content-based SEO, backlinking, technical on-page fixes, and SEO audits.Content remains ...
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Episode 16
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30:08
Ep 13: How Happy Hub Built a High-Trust White Label Model, with Chris Suglia
Key TakeawaysChris built Happy Hub Marketing to create a more transparent and positive marketing experience for clients.The agency offers both direct-to-consumer services and white-label paid media support for other ...
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Episode 13
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33:47
Ep 12: Key Levers of Agency Growth, with Deividas Tokaris of Triple Scale
Key Takeaways:Deividas started as a solo freelancer and grew Triplescale to a 15-person agency in just 8 months.The agency focuses on scaling DTC, e-commerce, and info product brands with Meta ads.LinkedIn h...
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Episode 12
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33:37
Ep 11: Building Partnerships for Agency Growth, with Landon Gartner of Vanspec Marketing
Key TakeawaysVanspec Marketing was co-founded by three friends from the same university and high school, starting as a side hustle in 2017.Initially focused on local small businesses, they pivoted to broader partners...
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Episode 11
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30:11
Ep 10: Don't Fall For The AI Learning Loop
Key Takeaways:AI is a powerful productivity multiplier—but only if you actually use it to execute.The “AI Learning Loop” is a trap where agency owners constantly research and tinker with new tools without im...
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9:54
Ep 8: Systematizing Case Studies
Key Takeaways:Most agencies treat case studies as an afterthought, updating them infrequently, which reduces their relevance and credibility.A consistent flow of up-to-date case studies builds authority and ...
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Episode 8
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10:49
Ep 6: Why Most Agencies Build in Reverse (And How to Fix It)
Key TakeawaysMost agency founders start as specialists, not business builders.Many agencies begin by delivering services, then scramble to find clients and hire, without proper systems in place.Without found...
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Episode 6
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12:12
Ep 9: Why Agencies Fail: Offers, Processes, and the Brutal Truth About Scaling, with Brennan Tobin of OddDuck Marketing
Key Takeaways:From Freelancer to Agency Owner: Brennan’s transition from freelance media buyer to running Odd Duck came with the hard truth: clients buy from businesses, not individuals. Differentiation matters.
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Episode 9
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34:22
Ep 7: From Google to Amazon: A PPC Journey, with Igor Nuhanovic of Amazonia PPC
Key TakeawaysIgor started his agency by supporting his wife's Google Ads freelance work and transitioned into full-time agency life.Originally focused on Google Ads, Igor made a strategic pivot into Amazon PPC due to...
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Episode 7
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35:40
Ep 5: From Corporate to Agency, with Marina Fomina of Marketing Works
Key TakeawaysMarina spent over 10 years at Amazon before launching her agency, Marketing Works.Marketing Works specializes in performance marketing, with a strong focus on Google Ads and search strategy.The ...
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Episode 5
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37:44
Ep 3: The Art of Creative Strategy in Performance Marketing, with Brett Friedman
Key TakeawaysThe Creative Strategy Agency specializes in modular creative strategy for e-commerce performance marketing.Services include everything from customer interviews to competitive analysis, idea generation, b...
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Episode 3
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36:59
Ep 4: Building a Better Recruiting Funnel For Your Agency
Key Takeaways:Hiring is a filtering game: your job post should repel the wrong candidates and attract the right ones.Treat your job post like a sales page—sell your agency and the opportunity to top talent.Use clea...
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Episode 4
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20:14
Ep 2: Why You Need To Take Client Onboarding More Seriously
🔑 Key Takeaways:Most agency owners are underestimating the importance of client onboarding.First impressions set the tone for the entire client relationship.Onboarding is where expectations, roles, responsibilities...
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Episode 2
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14:01
Ep 1: Leveraging Creativity and AI in Agency Growth with Richard Mechaly of Provoke Agency
summaryIn this episode of the Agency Uplift Podcast, Sean Lang interviews Richard Mechaly, co-founder of Provoke Agency. They discuss Richard's journey from IT sales to agency ownership, the challenges of delegation, the i...
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Episode 1
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36:49