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The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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Episodes
117 episodes
Ep 117: The Profit Tracker Framework I Use to Expose Bad Clients
Summary:Most agencies don’t struggle with revenue, they struggle with invisible losses.If your agency looks busy but your bank account says otherwise, this episode will show you exactly why.Take...
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Episode 117
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18:03
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EP 116: Live Consult: The Soft ICP Strategy That Simplifies Agency Chaos | with Nick Desrocher of GroClix
Summary:Most agencies don’t struggle because they can’t get clients. They struggle because they say yes to too many services, too many industries, and too many different problems.In this live consult episode, I sit...
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36:44
EP 115: 10 Ways Agency Owners Train Their Teams to Depend On Them
Summary:Your team isn’t dependent on you by accident.In most agencies, founders unknowingly train their teams to rely on them for every decision.If you feel like you're the bottleneck in your agency, this episo...
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18:57
Ep 114: The “Embedded Partner” Strategy That Turns Agencies Into Irreplaceable Growth Drivers | with Nikki Lindgren of Pennock
Summary:Most agencies think the goal is higher ROAS.But sometimes the very metrics clients celebrate are the ones quietly killing their growth.In this episode, I sit down with Nikki Lindgren, founder of
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34:43
EP 113: The 10 Truths Agency Owners Are Too Afraid to Say Out Loud
Summary: If you think running an agency will give you freedom, think again. Behind every “successful” agency are secrets, lost vacations, key employees carrying the business, and clients quietly draining profits. I’m...
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11:38
Ep 112: The Niche Within a Niche Strategy That Made Sales Easy | with Allan Khazak of Vroom Media Group
Summary:Most agencies don’t fail because they can’t get clients.They fail because they never simplify enough to scale.If you’re stuck juggling fulfillment, sales, and operations and feel like growth is making t...
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Episode 112
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28:31
EP 111: Why Hiring an Operations Manager Too Early Can Sink Your Agency
Summary:Feeling like your agency is running in circles? You’re not alone. Many founders think the solution to chaos is a single hire: an operations manager. I thought the same and I learned the hard way that hiring too so...
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Episode 111
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11:17
Ep 110: Stop Hiding Behind Client Work (If You Want to Scale) | with Kelly Schuknecht of Two Mile High Marketing
Summary:If you’re great at delivery but invisible in the market, this episode is for you.Too many agency owners hide behind operations. They build amazing systems but never build their own authority.In this con...
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31:58
EP 109: Your Expanding Service List Is Destroying Your Agency
Summary:Most agencies don’t fail because of bad sales.They fail because of uncontrolled complexity.If you’re offering SEO, paid ads, web design, email, AI automation, CRO, branding, and “whatever else the clien...
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11:34
Ep 108: How a 16 Person Agency Landed Global Brands Like Disney and Jack Daniel’s | with T. Christian Helms of Helms Workshop
Summary:Most agencies don’t fail because they lack talent.They fail because they scale chaos.In this episode, I sit down with T. Christian Helms, founder of Helms Workshop, to unpack how he rebuilt his agency a...
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30:39
EP 107: Why Most Agencies Fail Without These 3 Operating Principles
Summary:Are you running your agency like a firefighter, constantly putting out fires, chasing updates, and feeling like you’re the project manager for everything? You don’t need another core values workshop to fix this. Y...
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10:38
EP 106: The Accidental Agency Framework: How One Freelance Project Turned Into a Scalable Business | with Ryan Burch of Tobie Group
Summary:Most agencies don’t fail because they lack talent.They fail because they scale the wrong way, at the wrong time, for the wrong reasons.In this episode, I sit down with Ryan Burch, founder of Tobie Group...
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Episode 106
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31:38
Ep 105: Why SOPs Don’t Fix People and What Actually Does
Summary:If SOPs actually fixed agencies, most founders wouldn’t feel this frustrated.I’ve spent years growing and operating a 50+ person agency, and coaching other agency owners through scale. One pattern shows up ...
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9:13
EP 104: Why Most Agencies Collapse Right After Their “Best Year” (And How to Survive It) | Greg Shuey of STRYDE
Summary:Your agency can look “successful” on paper and still be one bad quarter away from collapse.In this episode, I sit down with Greg Shuey, a 14 year agency veteran who’s been through every version of agency pa...
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33:29
Ep 103: Why Your Agency Isn’t Broken, You’re Just Training It to Fail (And Don’t Know It)
Summary:Your agency isn’t broken.It’s behaving exactly the way you trained it to behave.And that’s the hard truth most agency owners don’t want to hear.In this solo episode, I break down the uncomfortable l...
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17:19
Ep 102: We Had $347 Left in the Bank After Payroll, Here’s What Changed Everything | with James Kwon of Figmints
Summary:Most agency owners don’t fail because they’re bad at delivery.They fail because they build a business that can’t survive success.In this episode, I sit down with James Kwon, founder of Figmints, to unpa...
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Episode 102
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34:08
Ep 101: Why Saying “No” to Full Service Saved This Agency | Matt Dorman of Ndevr
Summary:Most agencies think growth comes from doing more.More services. More platforms. More promises.In this episode, I talk with Matt Dorman, co-founder of Ndevr, about why his agency took the opposi...
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30:11
Ep 100: How Real Agency Owners Scale Past Chaos (100 Episode Breakdown)
Summary:Building an agency gets harder before it gets easier and no one warns you when the rules change.This is my 100th episode, and I pulled together the most important insights I’ve learned from founders who’ve ...
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Episode 100
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15:55
Ep 99: The Two Decisions That Quietly Destroy Agency Margins
Summary:You don’t hate agency life, you hate the decisions you made to survive it.In this episode, I break down the two mistakes that quietly drain profit, destroy morale, and make agency ownership feel unbearable.
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Episode 99
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17:35
Ep 98: Why Adding More Services Is the Fastest Way to Kill Your Agency | with Tim Keen of Modern Agency Sales
Summary:You don’t fail as an agency owner because you’re bad at marketing.You fail because you accidentally build something that can’t survive you.In this episode, I sit down with Tim Keen, who scaled a DTC gr...
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Episode 98
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30:49
Ep 97: How I Delivered 18+ ROAS for 6 Months and Still Got Fired
Summary:I thought results were the glue.Then a wildly profitable client fired us after six straight months of 18+ ROAS.In this solo episode, I break down one of the most painful lessons of my agency career and ...
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12:20
Ep 96: TikTok Shop Isn’t Saturated, Agencies Just Aren’t Ready | with Collin Cavanaugh of Commerce Social
Summary:TikTok Shop isn’t slowing down.It’s maturing.In this episode, I break down with Collin Cavanaugh why TikTok Shop is entering its most important phase yet, and why agencies that adapt n...
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Episode 96
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28:45
Ep 95: Why Most Agencies Will Break in 2026 (And How to Avoid It)
Summary:2026 doesn’t need more effort, it needs better decisions.If your agency feels bigger but somehow harder to run, this episode explains exactly why and what to do before things break.In this s...
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Episode 95
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21:55
Ep 94: How One Agency Unlocked Real Growth by Firing the Founder from Delivery | with Anthony Morgan
Summary:Most agency founders don’t fail because they’re bad at delivery.They fail because they never stop doing it.In this episode, I sit down with Anthony Morgan, Founder & CEO of Enavi, to unpack the brea...
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Episode 94
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32:50