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The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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Episodes
158 episodes
Ep 159: The 6 Rules I Use to Build an Agency That Doesn't Depend on Me
Summary:What if the fastest way to grow your agency in 2026 is to stop doing so much? I unpack the six principles I'm using to create more leverage, protect my time, strengthen operations, and build a business that can pe...
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Ep 158: AI Is Eating SEO Agencies’ Breakfast, Here’s How to Stay Valuable | with Jesse Ringer of Method and Metric
Summary:SEO agencies are facing a brutal double squeeze: AI can produce “good enough” content at a fraction of the cost, while Google is sending less traffic to traditional search results. So how do you prove the value of...
Ep 157: Why Your “Overworked” Agency Probably Doesn’t Need to Hire
Summary:Your team is slammed. Deadlines are slipping, Slack is exploding, and everyone is telling you the same thing: “We need another person.” But what if hiring is actually making the problem worse?I’ve made this...
Ep 156: Why Most Agencies Stay Small And the Hard Decisions That Actually Create Growth | Eric Rausch & Feras Khouri of New Standard Co.
Summary:Most agencies don't stay small because they're bad at marketing. They stay small because they're solving the wrong problems. In this episode, I sat down with Eric Rausch and Feras Khouri to unpack how...
Ep 155: Cheap Pricing Creates Cheap Agencies, Here's Why
Summary: Most agency owners think pricing is a sales problem. It's actually an operations problem and until you understand your economics, you'll keep fighting the same battles.Takeaways:
Ep 154: How to Build Authority That Compounds Without Buying More Ads | with Zac Hunter of Thelemata
Summary:What if the fastest way to grow your agency wasn't getting better at sales?After years of building agencies and helping brands earn national media coverage, Zac Hunter has reached a simple conclusion: peopl...
Ep 153: Live Consult: She Was Doing Everything Herself, Here's What Had to Change | with Jessica Robinson of Catalyst Agency
Summary:Growth doesn't break agencies, complexity does.As your team grows, the systems that got you here begin working against you.Suddenly you're approving everything, answering every client, and wondering why ad...
EP 152: Your Ads Aren't Failing Because of Media Buying, They're Failing Because They're Boring | with Graham Nolte of Comedy Theory
Summary:Most agencies spend endless hours trying to optimize clicks, ROAS, and conversion rates.Almost nobody asks the more important question:Would anyone voluntarily watch this ad?In this conversati...
Ep 151: The 3 Pillar Operating System That Took My Agency to a Successful Exit
Summary: The biggest reason agencies never become sellable isn't poor marketing, weak sales, or bad clients. It's because the business depends on the owner for almost everything.After eight years of building m...
Ep 150: We Kept Charging Too Little Until One Conversation Changed Everything | with Rebecca Gonzalez of Orange Marketing
Summary:If your clients have been burned by agencies before, earning their trust isn't about making bigger promises, it's about delivering value faster than they expect.In this episode, I sit down with Rebecca Gonz...
Ep 149: Why Every Operational Win Eventually Disappears
Summary:You've built the SOPs. You've launched the dashboards. You've rolled out AI. So why does every "solved" problem somehow find its way back into your agency six months later?The answer isn't that your systems...
Ep 148: Why Most Agencies Are Sitting on Millions in Hidden IP (And Don't Even Know It) | Stephan Bajaio of Vibe Logic
Summary:Most agencies struggle with content unnecessarily.Every client meeting, sales call, strategy session, and internal discussion creates valuable intellectual property but most agencies let it disappear the mo...
Ep 147: Turn Your Secret Sauce into Systems That Scale
Summary In this solo episode, host Sean Lang breaks down why your agency’s “secret sauce” can’t live only in your head. If you want to grow, exit, or simply stop being the bottleneck, you need to transfer your expert...
Ep 146: Why Most Agency Owners Stay Stuck at 15 Clients (And Never Build a Real Business) | with Matteo Denegri of Somcommerce
Summary:Most agency owners don't hit a ceiling because they're bad marketers, they hit it because they never evolve as leaders.If you're stuck doing all the work yourself, terrified of hiring, or wondering how to b...
Ep 145: The 11 Step Client Onboarding Framework Every Agency Needs
Summary:Most agencies think onboarding is about collecting logins and sending kickoff invites. It's not. The agencies that retain clients longest build confidence before they ever deliver results and that's exactly what ...
Ep 144: How a Former Designer Learned to Run an Entire Agency Through COVID | with Dominic Wong of Invoke
Summary:What happens when the thing that made you successful becomes the thing holding your agency back?For Dominic Wong, the transition from designer to agency leader wasn't about strategy, it was about identity. ...
EP 143: Stop Asking Your Team For Updates! Do This Instead
Summary:Most agency owners think asking for updates is part of leadership.It's not.If you're constantly sending Slack messages asking, "Where are we at with this?" you're not managing a team, you're compensa...
Ep 142: How Becoming the Loudest Voice in a Tiny Niche Creates Unlimited Leads | with Tim Minzer of Tidal Maketing
Summary:Most agency owners know they should niche down.Almost none of them actually do it.In this conversation, Tim Minzer shares the story of resisting specialization for years before finally committing to ...
Ep 141: The 9 Step Agency Design Sequence Most Founders Never Learn
Summary:Your agency doesn't struggle because of lack of growth, it struggles because of lack of intentional design.Most founders think more clients, more hires, and more revenue will solve their frustrations. In re...
Ep 140: The Black Friday That Made Him Quit the Agency Model Forever | with Thomas Lalas of The Art of eComm
Summary:Most agencies sell deliverables.The best operators solve expensive problems.In this conversation, Thomas Lalas explains why he walked away from both the traditional agency model and full time executi...
Ep 139: 5 Client Experience Mistakes That Kill Retention
Summary:Most agency owners are obsessed with client acquisition.But the agencies that scale fastest aren't necessarily the ones signing the most clients, they're the ones that keep the clients they've already earne...
Ep 138: Inside the AI Workforce Model Replacing Repetitive Agency Work | MJ Dewji of Oction Agency
Summary:What happens when an agency owner realizes the biggest bottleneck isn't marketing,It's people dependent operations.After six years running a digital marketing agency, MJ Dewji discovered something th...
Ep 137: Why You Will Never Sell Your Agency
Summary:A lot of agency owners dream about selling their business one day. Then reality hits.The agency that's generating revenue, paying your bills, and supporting your team may actually be worth very little to a ...
Ep 136: Why Agencies That “Add TikTok Shop” as a Service Usually Fail | with Alex Manning of Manning Media Group
Summary:TikTok Shop isn’t just another acquisition channel. It’s an operational stress test for your entire business.In this conversation, I talk with Alex Manning about what actually happens behind the scenes when...