Ep 4: Building a Better Recruiting Funnel For Your Agency

Key Takeaways:

• Hiring is a filtering game: your job post should repel the wrong candidates and attract the right ones.
• Treat your job post like a sales page—sell your agency and the opportunity to top talent.
• Use clear calls-to-action to ensure applicants follow specific directions (a built-in filtering mechanism).
• A structured funnel saves significant time and ensures only serious, qualified applicants get through.
• Asynchronous video interviews help assess values, communication style, and authenticity early on.
• Offering performance-based compensation can attract highly motivated candidates—but must align with your financial model.
• Assign test projects (and pay for them) to see real-world thinking and execution in action.
• Final interviews should focus on clarifying thought process behind the test project.
• Don’t overlook great candidates based on resumes alone—sometimes the best hires surprise you.
• The best hires show up prepared, communicate with specificity, and demonstrate initiative throughout the process.

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