The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 3: The Art of Creative Strategy in Performance Marketing, with Brett Friedman
Key Takeaways
- The Creative Strategy Agency specializes in modular creative strategy for e-commerce performance marketing.
- Services include everything from customer interviews to competitive analysis, idea generation, briefing, and ad production—each offered a la carte.
- Brett’s agency evolved from his background in both agencies and tech, bringing a systems-first approach to creative strategy.
- Building repeatable, systematized processes is key to scaling creative output and maintaining quality.
- Brett follows a "10-80-10" workflow: human starts, tech/AI does the heavy lifting, human finishes—amplifying efficiency.
- Pricing strategy was a hard-learned lesson; moving from performance-only to a blended pricing model increased sustainability and quality.
- Agencies should understand the three types of work: procedural, gray hair, and brain work—then price and staff accordingly.
- Brett’s ideal clients are e-commerce startups with 20K+/mo ad spend, especially those with innovative or newly possible products.
- Happiness and burnout prevention are crucial for agency owners—Brett recommends The Oxford Handbook of Happiness as a starting point.
Tools Mentioned
- Dax – AI-powered creative strategist tool, handling everything from analytics to briefing.
- BestEver.ai – AI tool focused on high-quality static ad production.
Guest Links Mentioned
Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault
Scale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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