The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 5: From Corporate to Agency, with Marina Fomina of Marketing Works
Key Takeaways
- Marina spent over 10 years at Amazon before launching her agency, Marketing Works.
- Marketing Works specializes in performance marketing, with a strong focus on Google Ads and search strategy.
- The agency started with a lean two-person team and a bold offer: 3 months of free work in exchange for ad budget to prove results.
- Marina compares performance marketing to mountaineering—clients are the climbers, and her team acts as the Sherpa guiding them with the right tools and strategy.
- Brand awareness can feel like a dirty word in performance marketing, but it’s essential for long-term success—“Feed the cow” to keep the conversions flowing.
- Fractional CMO services emerged organically as clients needed broader marketing strategy support beyond just ads.
- Investing in yourself as a founder is crucial—mentors, coaching, and mindset work pay dividends.
- Success isn’t just about budget; it's about having the right setup, tracking, and understanding of the customer journey.
- Early clients who haven’t advertised before often require significant education—now the agency prefers working with clients who are further along the adoption curve.
Tools Mentioned
- Notebook LM – Used to transcribe meetings, organize data, and create documents like case studies with AI assistance.
- Scribble – A free tool for recording and transcribing meetings via Google Meet, feeding into Notebook LM for deeper analysis and strategy building.
Check out Marina's agency here:
https://www.marketingworks.io/
Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault
Scale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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