The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 7: From Google to Amazon: A PPC Journey, with Igor Nuhanovic of Amazonia PPC
Key Takeaways
- Igor started his agency by supporting his wife's Google Ads freelance work and transitioned into full-time agency life.
- Originally focused on Google Ads, Igor made a strategic pivot into Amazon PPC due to its simplicity and higher buying intent.
- Defining clear roles and responsibilities with his co-founder (his wife) helped their agency scale more effectively.
- Amazon PPC has grown more complex over time, especially on the analytics side, though it remains simpler than Google Ads.
- The agency prioritizes honest discovery calls—if a product isn't viable on Amazon, they'll say so upfront.
- Maintaining a hands-on approach with select PPC accounts keeps Igor connected to evolving strategies and platforms.
- COVID-19 dramatically impacted their agency, forcing difficult decisions around staff and clients, and highlighting the importance of adaptability.
- Agencies offering Google PPC should strongly consider adding Amazon PPC services—it’s a logical and accessible extension.
- On Amazon, category strategy and product positioning are everything—there’s no one-size-fits-all.
- Most Amazon sellers don’t know their actual profit margins; Igor emphasizes profitability over vanity metrics like revenue or ACoS.
Tools Mentioned
- Amazon Marketing Cloud
- Helium 10
- Google Ads / Google Tag Manager
- Product Opportunity Explorer
- Amazon Search Query Performance Report
Check out Igor's agency here:
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Scale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.
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Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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