The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 13: How Happy Hub Built a High-Trust White Label Model, with Chris Suglia
Key Takeaways
- Chris built Happy Hub Marketing to create a more transparent and positive marketing experience for clients.
- The agency offers both direct-to-consumer services and white-label paid media support for other agencies.
- The white-label model was added to fill a gap in the market and avoid some of the frustrations that come with early-stage DTC clients.
- Working with agencies allows for a more streamlined, strategic relationship due to shared marketing fluency.
- A major challenge in white labeling is maintaining consistency and detail in deliverables to avoid breaking agency-client trust.
- Happy Hub offers a free first month trial to vetted agency partners, which has resulted in a strong ROI and high close rate.
- Owners (Chris and Samantha) stay heavily involved in onboarding, ensuring continuity of care and high-quality handoffs.
- Operationally, the team is lean and efficient, with strong processes and organization, allowing for seamless scaling.
- One key shift was moving from international contractors to a 100% U.S.-based team for better communication and cultural alignment.
- Team members are paid hourly with full flexibility, attracting entrepreneurial, high-performing talent.
- Creative strategy is evolving: Happy Hub combines polished product imagery with fast-paced, social-style editing to outperform standard UGC ads.
- Chris emphasizes the importance of proactive client experience design and warns against the "sell first, build later" mindset.
Check out Chris' agency here:
https://happyhubmarketing.com/
Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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