The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 14: Finding Your Niche & Streamlining with SOPs: Lessons from Sully Chaudhary of SEO Army
Key Takeaways
- SEO Army is a white-label SEO agency helping other agencies expand their SEO offerings.
- They specialize in content-based SEO, backlinking, technical on-page fixes, and SEO audits.
- Content remains time-consuming even with AI; brand tone and formatting still require human oversight.
- SEO Army has worked across a wide range of industries including legal, SaaS, medical, and travel.
- Sully transitioned from a startup VP to launching his agency, initially called Writer Army, in 2016.
- The first major client milestone—producing high-volume content—validated going full-time.
- Focusing on a specific ICP (Ideal Client Profile) was key to scaling and escaping operational chaos.
- Many agency owners delay choosing a niche due to the fear of turning away business, but it’s necessary for clarity and growth.
- SOPs (standard operating procedures) and systems are critical—adding team members without them leads to inefficiency.
- Agencies often mistake “being busy” for needing to hire more people instead of first streamlining operations.
- Hiring should be a last resort—start by auditing time use, optimizing processes, and leveraging automation.
- SEO Army uses AI for keyword research, competitor analysis, and content outlines—but not to write the content itself.
- Their backlink strategy is built around high-quality PR opportunities, local SEO, and real editorial outreach—not link farms.
- SEO Army offers fully white-labeled SEO solutions, including free branded audits and case study support to help agencies close deals.
Check out Sully's agency here:
https://seoarmy.co/
Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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