The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 6: Why Most Agencies Build in Reverse (And How to Fix It)
Key Takeaways
- Most agency founders start as specialists, not business builders.
- Many agencies begin by delivering services, then scramble to find clients and hire, without proper systems in place.
- Without foundational frameworks, growth leads to chaos—hiring without SOPs, inconsistent delivery, and client churn.
- Core values, positioning (ICP), and financial management are essential foundational frameworks.
- Operational frameworks (like processes, project management, hiring) should come after foundational work.
- Scaling activities like automation and partnerships only work if operations and foundations are already strong.
- Skipping foundational work results in endless cycles of growth followed by breakdowns.
- Core values are the DNA of your agency—they influence every decision and define culture, hiring, client fit, and marketing.
- Redefining core values at Sean’s agency broke them out of a growth plateau and shifted their entire positioning.
Scale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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