The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 8: Systematizing Case Studies
Key Takeaways:
- Most agencies treat case studies as an afterthought, updating them infrequently, which reduces their relevance and credibility.
- A consistent flow of up-to-date case studies builds authority and helps prospects see themselves in your success stories.
- Sean recommends reframing them as “client wins” to lower the barrier for team members to submit them.
- Creating a simple system makes the process sustainable and scalable.
- A Google Form feeding into Slack and Sheets provides real-time visibility and a searchable database.
- Making “client win” submissions a core job expectation ensures consistency.
- Case studies should align with client goals and teach something valuable—not just highlight success.
- Regularly publishing these wins on your site helps support sales conversations with timely, relevant examples.
Tools Mentioned:
- Google Forms
- Slack (or similar team comms tool)
- Google Sheets (for tracking and historical database)
Scale your agency. Frameworks from an owner who grew to 35+ team members and 10-fig clients.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Sean’s Links:
🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club
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