The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 16: Building a White-Label Powerhouse for Agencies, With Dmitry Fesenko of Haven
🔑 Key Takeaways
- Dmitry runs two agencies: AdTribe (for DTC brands) and Haven (white-label media buying for agencies).
- Haven uses the same team and processes as AdTribe, but exclusively services agencies to avoid direct client headaches.
- The white-label model sacrifices margin for long-term retention and stability.
- Operational scaling is the biggest challenge, especially as they approach 100+ managed accounts.
- Communication, not performance, is often the main source of churn—especially with direct clients.
- Dmitry bootstrapped his agency journey from freelancer to a team of 10+ in less than a year.
- Early mistakes included hiring full-time staff too quickly without predictable revenue.
- Media buyers are compensated via base + account-based bonuses to balance security and performance.
- Strong client relationships and proactive communication systems are more critical than just results.
- Investing in personal brand and LinkedIn content is something Dmitry wishes he had started earlier.
Check out Dmitry's agencies here:
https://www.agencyuplift.co/email
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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