The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 19: Building an Agency with Pods, People, and Paid Ads, with Parker Kump of Tuff Media
🔑 Key Takeaways
- Parker’s agency journey started with Facebook Ads and a beer with the founder of BrüMate.
- Being good at media buying doesn’t make you ready to run an agency—operations, hiring, and leadership are critical.
- Building the right team was the biggest unlock: hiring smarter people, building pods, and using strengths-based org design.
- The shift from freelancer to agency took nearly two years and required serious rethinking of roles and SOPs.
- Creative is now the most powerful performance lever—media buying alone can’t scale brands anymore.
- Tuff Media operates using a pod system to maximize quality, communication, and client satisfaction.
- Success came from creating systems for growth—particularly paid acquisition with strong creative hooks.
- Parker emphasizes focusing on “what works” (70%), adjacent opportunities (20%), and innovation (10%)—inspired by Google’s strategy.
- Great agency culture and strong client relationships reduce churn and increase retention.
Instagram: @parker_kump
LinkedIn: Parker Kump
Agency Instagram: @tuffmedia_mktg
Website: www.tuffmedia.ca
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Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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