The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 23: The System I Used To Scale My Agency Past $1M Annually With No Sales Team
Key Takeaways:
- Sean's former agency scaled past $1M in revenue using a podcast, despite a weak sales team.
- The podcast evolved from unfocused content to a strategic lead generation tool for direct-to-consumer (DTC) brands.
- Niche focus was crucial—targeting DTC brands and shifting to a clear, ICP-driven podcast strategy.
- The podcast became a “lead warmer,” building trust and authority before any sales conversation.
- Switching to a singular host (Jordan West) and a 3-episode weekly cadence led to major growth.
- Over 600 episodes have been published, contributing to over $3M in attributable revenue and many high-level opportunities.
- Podcasts built for ICP (Ideal Customer Profile) can generate leads, referrals, talent, and partnerships.
- Start scrappy—focus on relevance over production quality.
- Launch with 10 episodes to encourage binging and establish authority.
- Use existing relationships and clients for initial guest outreach.
- Tools like Riverside and Buzzsprout can simplify editing and hosting.
- Strategic podcasting is a teachable and repeatable framework available through Sean’s coaching.
agencyuplift.co/ppf – Learn more about the Podcast Pipeline Framework
Agency Uplift - Free Stuff to Scale Your Agency:
https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
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