The Agency Uplift Podcast
The Agency Uplift Podcast: Agency Scaling Strategies & Growth Tips
Unlock proven frameworks, AI‑powered workflows, and client acquisition blueprints to scale your digital agency from freelance to Fortune. Each week, host Sean Lang, co‑founder of Social Commerce Club and agency growth coach, sits down with a wide array of agency leaders—sharing battle‑tested tactics on profitability, processes, and people management.
Whether you’re aiming to double client retention, streamline operations, or boost ad ROI, you’ll walk away with actionable insights and playbooks you can implement today. New episodes every Monday and Wednesday, available on Apple Podcasts, Spotify, and Amazon Music.
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The Agency Uplift Podcast
Ep 25: How Peter Kang Built a Multi-Agency Empire from Barrel to Barrel Holdings
Key Takeaways:
- Peter began his journey in web design at a young age, later founding Barrel with his college friend Se Wook.
- The early years of Barrel involved learning through trial and error and bootstrapping the agency.
- A focus on specialization and strategic decision-making fueled sustainable growth after an initial period of distraction from side projects.
- Barrel Holdings was born out of the idea of owning multiple agency businesses without day-to-day management.
- Peter’s team now manages a portfolio of seven agencies, with an emphasis on focus, systems, and strong leadership.
- A defined culture and clear characteristics for hiring have helped the agency group scale effectively.
- Agencies seeking acquisition by Barrel Holdings should show specialization (either by platform or industry), sound business development systems, operational processes, and strong internal leadership.
- Agencies often struggle by failing to see their business as an interconnected system, chasing quick fixes like outbound leads without fixing foundational problems.
- Peter shares ongoing lessons and insights for agency operators at Agency Habits and his Agency Journey newsletter.
Website: barrel-holdings.com
Writing and resources: agencyhabits.com
Personal site: peterkang.com
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